Harness The Power of Twitter for Business to Business Internet Marketing
Twitter is one of the most interesting marketing platforms available on the Internet. Its a real time stream of conscious for everything from a student, to a parent, to support for a company to movie starts. Its an unfiltered rapid fire communication platform. So as a business owner the question you probably will ask your self is how you can make sense of the chaos that seems to be twitter.
Business to business marketing on twitter provides some significant opportunities. The key is to understand who your audience is on twitter. For example if you are an airline parts manufacturer, you want to build up a following of airline executives, purchasers and other influencers for your twitter account. Of course that begs the question, how do you do that!?!?
Follow these simple steps to start your path to Twitter success:
Step 1 – Do Your Homework
Your going to need to spend some time doing research on who you want to target. Try and find web sites of the companies and/or people you want to target and find their twitter accounts. For high profile people see if they have a personal twitter account. Importantly also look for competitor twitter accounts, industry associations or trade magazine accounts and other influencers. Build a spreadsheet and make notes about each account.
Step 2 – Build Tweeting Plan for Your Twitter Account
You need to have a strong plan for what your going to communicate and when your going to communicate it. It can seem like a daunting task to come up with a couple hundred 140 character tweets for the next few months – but its doable. First anything you publish, write, post or communicate in any other medium should be tweeted as well. Second, for non-competitive twitter accounts you can follow their tweets and retweet anything that would be of interest to your audience. This can be beneficial in providing your account useful tweets but it will also endear you to the other account owner and hopefully they will reciprocate. You can also compile a list of interesting facts, quotes, resources, etc. that you can tweet over time.
Step 3 – Build Your Following Plan
The secret with twitter following growth is two fold. First its content and tweets as outlined in step 2. The second secret is you need to slowly follow all of these twitter accounts you compiled in step 1 and ALSO follow their followers and who they are following. Each day follow a few more accounts – and if your posting good content many of them will follow you back. Note that you might hit twitter limits and have to use a tool like Justunfollow.com to see who hasn’t followed you back and unfollow them to free up more opportunity to follow other accounts. Beware though! Twitter will ban you if your too aggressive in this practice. Go slow with it and build up a good reputation and good tweets and over the long haul you can have a successful account.
Step 4 – Interact
Twitter allows you to interact with your followers. You can monitor the people your following for interesting news and other tweets that you can retweet or reply to and have a conversation. Engaging your audience can be very useful. There are many great tools in the market for managing conversations, alerting when certain topics are mentioned, etc. (check out Hoot Suite for one great option)
Step 5 – Traditional Marketing
It probably goes with out saying, but you need to let the world know you have a twitter account. Certainly let existing customer know and make sure they realize that they can get good and insightful information on your account (maybe also include coupons or other benefits for existing customers). Be sure and publish your link on your web site, business cards, etc. Having a twitter feed on your site can be helpful as well.
Building a strong and robust twitter account is an investment. But if done properly and targeting the right audience over time you can find success with your target market looking to your twitter account for industry insight and great information.