Using Tumblr for Business
Tumblr is a blogging platform that has become one of the popular social networking sites today. The main reason being because it’s easy to post pictures, text, links and other multimedia formats. Users can also create as many blogs (in just one account) as they’d like and customize their profile by choosing from a bunch of themes (free themes and premium themes for a price), as well as creating their own username and URL. Like in other social networking sites, Tumblr allows people to like other users’ posts, to follow other users and be followed by them as well. Users can create tags, comment on their posts and re-post the entries (“reblog”) to their own profile page.
What’s unique about Tumblr is that it gives opportunity to users to post in different formats using the Tumblr dashboard tool. Like Twitter, Tumblr is a microblogging site which makes posts quick and easy. Tumblr on the other hand is also similar to WordPress or Blogger as it allows users to post other content like photos, links, audio and video. Its easy flow and highly visual appeal is a plus. Tumblr has been able to combine the blog and micro-blog together.
Some estimates have Tumblr at a total of 96.1 million blogs and enjoys billions of views every month. No wonder with such a wide audience, Tumblr has become a perfect haven for entrepreneurs looking to market their products and services. Signing up there is also easy, fast and free. All you need is an existing e-mail address and a password, then you’re good to go.
Once you’ve signed up, you may be free to post quickly and freely. You must consider a few things, though. Since majority of Tumblr’s visitors are teens and pretty much under 40, you need to know your demographic for your product. But even if your business isn’t geared for younger people, you don’t have to have that be the only benefit. Tumblr is indexed by search engines, therefore your blog’s visibility can be accessed on Google, Yahoo! or Bing. Tumblr is SEO-friendly, helping to position your blog in the search results.
If you’re an entrepreneur that relies on image-heavy marketing, then Tumblr might be the perfect spot for you. For instance, if you own a pastries shop, post your best pictures of your own best-sellers and other baked goodies on your Tumblr dashboard – more helpful if you add captions on your pictures, too. Posting videos about your business also serves great advantage. A lot of Tumblr users are major foodies as well, so they will check out your blog and your posts if they are visually interesting.
When you post, its important that you place tags in your posts (for example, “red velvet” or “cupcake”) so that your blog will show up in searches. Searching is a popular way on tumblr to find interesting posts related to topics that interes the user. Proper tagging is critical.
If you have a Facebook, twitter or Instagram account, you can share your Tumblr posts to your these additional sites. This is easy to setup and configure and helps to promote your posts and content through out your social network.
If you want to track your blog’s performance and progress, you can link it to Google Analytics. You can track your blog’s traffic, search keywords being utilized popular posts and more.
Tumblr can also be downloaded as a mobile app for your smartphones and tablets, so you can check and post to your blogs whenever and wherever you go.
Since Tumblr is also a social networking site, it fosters interaction with your followers (and also non-followers who have just discovered your posts, for instance), therefore improving your social network. If you are an entrepreneur who wants to do an expand your online marketing, Tumblr is a great option for your business.