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Running a cleaning business is no different than any other business. Support of technology, digital marketing and a productive workforce are supporting factors that can make or break your business. There are many different tips to improve your managerial and organizational skills. There are many secrets that will help make your cleaning business a success. Of course, you should always research franchise opportunities in Phoenix AZ to find out more about running a commercial cleaning franchise.
Read the following article to discover 10 secrets that can help you make your cleaning business a huge success.
1. Utilize Every Resource at Your Disposal
It is essential to utilize and seek the support of every possible resource at your disposal. You can always take information and support from government and state agencies in managerial, marketing and operational matters.
2. Clean it Like You Own it
As a business owner, you understand how important it is to do the best job possible for each individual client. When you put your heart in something, it actually shows. So clean with passion and commitment like you would expect someone to do for your own home and company.
3. Never Undersell Your Services
When you are first starting out as a business owner, you may feel tempted to offer lower rates for your services, compared to your competitors. Many companies are tempted into this to attract new business. However, it is always better to outperform your competition and offer quality services than undersell your worth.
4. Improve Your Digital Skills
We live in a digital world, and no matter what services you are offering, having a strong digital presence is super important. It is important to improve your online presence by fine-tuning your website, social media platforms and mobile apps. Doing so will help you increase your customer base over time.
5. Stay Informed About the Economy
Changes in the economy are sure to bring changes in your sales and customer behavior. Residential and commercial cleaning is a luxury that many people may not be able to afford during difficult economic times. If the economy is steadily going down, then you need to come up with alternate strategies to retain business. You may even have to cut down on your expenses in order to keep your business afloat.
6. The Customer Is Not Always Right
Many business owners say yes to every single customer demand. However, you should never take a job only for monetary reasons. Taking on difficult clients can lead to lesser dedication and performance from your employees. You should make every effort to turn down any work that drains your spirit and creates a negative atmosphere for your team.
7. Choose Your Projections Sensibly
You will find that a number of industries require and demand good cleaning services. Hospitality facilities, rehabilitation centers, office buildings and shopping malls are just some of the areas where you may find it easier to get business. However, some industries like the medical industry may require specific certification and training. You should keep this in mind when searching for work.
8. Use A CRM
Being digitally active means customers will contact you through a number of mediums; social media platforms, calls, SMS and email. It is often difficult to keep track of your customers and appointments manually. A CRM (Customer Relation Management) can help you maintain consistent and accurate records and offer templates to keep your sales calls on track.
9. Try Cold-Calling
Cold calling or telemarketing is another way of offering your services to customers who are still unaware of your business. As per some reports and stats, Thursday and Wednesday are the best days for cold-calling.
10. Send Follow Up Emails
An email is the best way to follow up with a client after reaching a work agreement. It adds to your credibility and customer satisfaction.
These 10 secrets are sure to make your cleaning business run smoothly and effectively. If you use every available resource to its complete potential, then your cleaning service will see a remarkable improvement over the next 12 months.