Business branding is everything. It’s the first thing potential customers notice about your business. Powerful branding can help you to achieve business goals and objectives easily. It attracts top talent, gives you more credibility, and improves customer loyalty.
According to statistics, it only takes 0.05 seconds for people to form an opinion about a business. That’s why it’s crucial to think about the image you want to present to people. And that’s not all. Your tagline, website, and sales literature also matter. Here are four tips you can use to build brand awareness online.
1. Invest in Paid Ads
Organic traffic is becoming harder to attract by the day. This is due to high competition among businesses and frequent changes in social media algorithms. Although social media remains a great place to market your brand, it requires a slightly different approach if you want to build a strong brand.
Invest in paid ads such as Facebook and Twitter ads. These are relatively cheap and promise a high ROI if you promote products to the right audience. Know your audience and focus on the social media channels they love. Paid ads may not offer instant rewards, but consumers will remember your brand when they’re ready to buy.
2. Use Infographics
Infographics use creativity to communicate important messages without being boring. They are visually appealing, entertaining, and keep people engaged. If you own a dealership with a virtual car showroom, you can make short infographic videos to demonstrate how different car features work.
Here are some ways you can promote infographics and grow your online brand:
- Add infographics to SEO-optimized content
- Reach out to influencers and bloggers and ask them to share your infographics
- Make your content shareable
- Share the infographics in online communities and relevant forums
3. Guest Blog
Guest blogging is still a powerful strategy you can use to build a name online–but you need to churn out great content. While blogging on your website will also help grow your brand on the web, writing for other publications can help double the results.
Research blogs within your industry and industry keywords you can use to rank your content well on SERPs. Come up with unique ideas for content that haven’t been covered yet and pitch them to the editors. Then create compelling content. You can reach out to the editors via email and let them know about your willingness to work with them.
4. Work with Influencers
Social media has more than 4.62 billion global users today. Businesses looking to grow a strong online brand must focus their efforts on social media platforms. But you can only achieve so much without working with influencers. Influencers have a loyal fan base online and are the best ambassadors for your online brand.
Identify and work with influencers with the same interests as yours. Influencer marketing works differently on different platforms. For instance, an influencer may have more impact on Instagram but may not have a big enough following on Twitter. Know your goals and identify your target audience before engaging an influencer.