Let’s be honest, WordPress is the easiest platform to use and to get started. And you have all the tools already available to set up your website for success at a very low cost, especially when it comes to SEO. I’m talking about free themes, plugins, etc.
And once your website starts ranking on the first page of Google for your target keywords, then you can start spending money on website design, conversion rate optimization, and all that good stuff. That’s how it should be done because all those things become important only if you have traffic coming to your website. If you don’t, it doesn’t matter what your website looks like because nobody is visiting it.
And that’s all good but here’s the confusing part about WordPress SEO – there are thousands of guides and YouTube videos out there teaching those things. And everyone teaches a slightly different version of it.
So which one will work for you?
That’s the reason why I wanted to write this article.
As an SEO expert, such as this Perth SEO company, who is in the trenches every day, I know what’s working right now and what will work in the future because my goal is to make sure that only websites that provide good info end up ranking on the first page. As long as we are doing that, you can be assured that you will end up on the first page of Google.
So, these are some WordPress SEO techniques that I’ve applied for my website and my client’s websites. And so should you. Let’s get started.
Start Using Infographics or Videos
Google wants people to stay on your website for longer periods of time. That’s one of the metrics they track to see if your website is providing good quality information or not. And the best way to do that is to start using infographics and videos.
Both of those things take time for people to consume and it will increase the time on site. But you also want to make sure that those are high-quality videos and infographics.
You don’t want to seem like you are just throwing these things up just for the heck of it. Make sure you are putting in the effort and striving to improve the quality of these things each time you post it.
Because these are not just for visitors on your own website, it is also possible that other people might share it on their websites too. And if they do, you will start getting free backlinks to your website.
How cool is that?
Have an SEO Title That Gets Clicks, But Make Sure It’s Not Clickbait
Clickbait and having a click-worthy SEO title are two very different things.
Think of clickbait as something that overhypes something and then underdelivers on it. A click-worthy title on the other hand is a title that piques the interest of the user and either delivers exactly what was promised in the title or over-delivers.
You always want to try and overdeliver because then you might end up having a loyal visitor who trusts your information. This way, your website will be the first place they visit if they have any questions or want to consume new info because they trust you.
And as an SEO, it is your job to understand what the intention is behind a certain query. With an SEO title, you want to make sure that you are directly speaking to that query. If you manage to do that, you will have a great click-through rate.
Here are some quick tips to make things even easier for you:
1. Use numbers in your title. Things like “5 things you can do right now to improve your relationship with your parents”. These work really well because people know that the article will be concise and to the point. So they are not wasting any time.
2. Make sure both: search engines and people like your title. This is simple but people make it complicated as always. Let’s say your target keyword is “sushi restaurant”. You want to try and put that keyword at the beginning of the title. That way, search engines can recognize that it is an important part of your title and so they can rank your website for it.
Create a Navigation Menu So People Can Get Around Easily
This might sound like a no-brainer tip but oh man, you have no idea how many people fail to do this.
Believe it or not, most websites out there have good quality content. People really do put in the time and effort to write content that actually does help people. But the thing they forget is the website navigation structure.
And just like people, search engines love to have structure. They want to see that every page on your website is easily accessible. If the search engines can easily access it, the people reading the website can access it as well.
Think of it like a restaurant menu. If someone wants to order dessert, they would flip to the very end of the menu where they can expect to find dessert options.
But let’s say that your entire menu doesn’t have sections, everything is just mixed in with everything else. The main course is mixed with starters and desserts and vice versa.
People would be frustrated because they can’t find out what is what.
Same thing with your website. You want to make sure that there are sections that people can easily access and consume whatever information they are looking for.
Take Nabil Ansari SEO’s navigation for example:
It makes logical sense when you see that menu.
If you’d like to work with us, have us do your SEO, then you can simply click on the Client Application Form page and fill out the form. Or if you would like to visit us or call us at once of our locations, you can get the drop-down menu from the Locations page and click on one of our locations.
But imagine if the menu looked like this:
Content Creation – Podcasts – Contact – Locations – About Us
That would confuse the hell out of you because you know that this website is only about SEO, so why would it have a Content Creation page? You can make sense of a Podcast page, but Content Creation? Nah, doesn’t make sense.
Another thing you need to make sure of is that you have fewer links going to other pages. You don’t want to overwhelm your visitors with all the things you do. Only the most important things you do should be up there in the navigation menu.
Answer Common Asked Questions
This is a simple tip but I rarely see people doing this.
Everyone talks about how important it is to write high-quality content. But I never see anyone saying that they should answer the questions people frequently ask in forums or question & answer websites like Quora.
If you do this, not only will the quality of your content skyrocket, you will also genuinely be answering questions that bug these people.
And a side benefit of doing that – you will end up in the rich snippets of Google which is also known as position zero. If you manage to land in this position, your organic traffic will skyrocket and people will LOVE your website for doing that.
So take some time to find out what people are asking in these forums and see if you can provide a good quality answer that will genuinely improve these people’s lives.