Lots of marketing agencies will claim that they know tricks to help you attract more clients. The issue here is that every practice is unique, and all these common strategies don’t always work in this industry. That is because psychologists are governed by a set of ethics rules that often don’t align with strategies marketing agencies can offer you.
For example, one of the key marketing ideas is to place testimonials to show expertise. Therapists aren’t able to show patients’ reviews on their website, only when some clients want to leave a review on their own.
There are many strategies that really limit therapists in promoting their services because of the sensitive nature of their work. However, therapists really need to market their services today. That is because patients have changed their way of finding the right psychologist for them, and therapists should adjust to the market changes if they want to succeed. The competition is too high today, so you, as a clinic owner or a private therapist, should consider new ways of attracting clients in these modern and digital realities.
Online Marketing for Therapists
Online marketing should be different when we talk about therapists. Even though psychologists are in the medical space, clinics do not have the same regulations, so these industries are really different in marketing. That is why we decided to create a list of the best ways for psychologists to renovate their marketing strategies to attract clients while staying on the safe side of the law.
There is no need to use all these strategies at once. Choose some that suit you best and give them a try to see how they are going. If they don’t work for you, move to the next and so on. But always remember that you must consider investing in proper marketing if you want to attract clients and stay relevant in the long term.
Create a Website
The first thing you should consider is building a website. Even though a mobile app is better for connecting with our clients, the website works best for marketing. Your website should become your strong, professional-looking online presence that guarantees your business appears at the top page of the search. Having a website not only boosts your visibility in the digital space but also allows your potential clients to review the services you offer and consider whether you suit them or not.
Although it is recommended to partner with a development team to create an efficient and stable website, you can develop it by yourself without breaking the bank. Below you will see the steps you need to know to build and run a website:
Choose and buy a domain name
It is best to choose a name similar to your business’s.
Build the website
You can use no-code tools to develop a website on your own. They allow anyone, even those with no tech skills, to use templates and build a great website.
Make it accessible
You can also use templates to design the website in your favourite colours and then adapt it to various devices.
Create the content on your website, list your services, allow users to book an appointment through it and so on.
Search Engine Optimization (SEO)
SEO is extremely important today. Being one of the most effective strategies, SEO gets search engines such as Google to rank your website higher when clients Google some keywords or phrases in a search and, hopefully, see your website on the first page of the search results. Even though you may try this tactic on your own, it is best to hire an experienced team since SEO for mental health professionals is a tricky thing that needs expertise and knowledge.
It is essential for your website to appear on the first page of Google’s search results, at least for a few keywords, if you want to attract clients. The competition is really high, and you can see it by yourself when googling it. You should perform market research to understand your competitors and learn your target audience.
You can also use pay-per-click advertising as a cost-effective marketing strategy. It will also help you rank higher and reach the first page of search results. By bidding on keywords, your website will likely get on the first page of the search results when potential clients enter needed keywords. You will need to pay a fee anytime someone clicks on the link to your website.
Even though email marketing is an old strategy, it still has a place for someone having a base of clients that need to be informed and if you want to keep a connection with them. You can use tailored marketing emails filled with useful content that can help keep your business top-of-mind. It is essential to offer value with each email, like sharing some tips on improving mental health, sharing podcasts on relevant topics or offering discounts.
Social Media Marketing
It is crucial for any therapist today to have an online presence. However, just having a website isn’t enough, especially if you want to attract Gen Z clients. That is why you will also need to create and run social media accounts. Social media marketing is not an option anymore – it is a must-have for most businesses today. The goal here is to increase awareness of your practice as a psychologist to potential customers.
You can consider the following social media platforms:
Since people are becoming more aware of their mental health, there is high competition in the market. If you want to attract clients and boost your visibility, you definitely need to consider investing in an online presence.