Social media marketing is the new marketing pillar for businesses of all sizes. However, out of all the social media platforms, Instagram is considered to be the best to market your product and services.
However, just randomly using the platform without seeing how your marketing strategies perform is a waste of time, money, and effort.
To know what is actually happening with your Instagram, you must analyze the platform from time to time. This is where you will find the need to know what Instagram Metrics is all about.
What Are Instagram Metrics?
Instagram metrics are information about the Instagram platform. The metrics are like a report card for what’s happening on your Instagram account.
The primary role of the Instagram metric is to track your performance, understand your audiences, analyze the best engagement time and help to improve the results of your Instagram marketing efforts.
Most metrics that you will find in Instagram insight are in their level-one metric form. These Instagram metrics are pretty staring forwards, and you don’t need any calculations to get the real numbers. The numbers you see on the screen are the real numbers.
For instance:
- Followers.
- Likes.
- Comments.
- Reach.
- Clicks.
- Impressions.
- Views.
In addition, you also get a snapshot of the time when your contents are more engaging with your audiences. Quickly get more instagram views by analyzing these metrics and using them to your advantage.
Important Metrics To Track Your Brand
Before looking into any metrics, you must first ask yourself, what are you seeking to achieve? This will give you an answer which will help you prioritize certain aims over others.
It is important to know exactly what you want from your Instagram marketing. Because depending on what you want to achieve, you might have to focus on different metrics.
Now that you are clear about using the metric to your advantage, let’s hop onto the important metrics you need to track for your brand.
1. Engagement
Tracking engagement rate is important. This is because not all your followers go through all your Instagram posts. There are some that show more interest than others. Using the Instagram algorithm, you can find the engagement rate.
Tracking your human engagement per follower helps you measure your business. When the engagement rate is above 5%, consider it high. As it shows, 5 out of every 100 visitors are doing business with your brand.
2. Interactivity
Besides engagement, some followers show more interest in interacting via comments.
Comments represent a higher level of interaction.
This is because leaving a comment takes time. And if someone is taking their time to leave a comment, your content is valuable for them.
Hence, it is good to evaluate the average rate of comments you get on each post to help you track content on Instagram.
3. Follower Growth
Follower growth is important to track. As long as you can see a rising inclined curve, your business is doing great. However, just don’t use it as a vanity.
This is one metric that you must track over time and not every day. If your followers’ count is not growing at the same rate as the previous month, this is an indication that you are not improving.
4. Reach
Reach is yet another important metric you can use to track your Instagram performance.
When you have an impression, it serves as the perfect tool to monitor who can actually see your post. This way, you can easily evaluate the brand awareness on Instagram.
In short, Instagram’s reach shows the real viewers who have seen your content online, and the impression marks the possibility of getting clicks.
5. Post Time
Instagram is not equal to all followers when it comes down to granting time for their posts. This is because followers are not always online.
There are followers who use Instagram when they are free during the weekend, while some use it only during the evening because of their busy work life.
In this type of situation, the time of posting content becomes crucial. You must know when your audiences are online or engage the most with your content.
Final Thoughts
Although we haven’t completed the list, these are the most important metrics you need to focus on.
We highly recommend you use these as these metrics will remain in contact no matter what Instagram marketing strategy you are following.
We hope that our suggestions will help you succeed in your marketing strategy and help you take your business to new heights.