Businesses spend thousands of dollars each year on marketing, but spending in the right place is key. If you’re using your marketing dollars in areas that aren’t going to bring a healthy return, you’re hurting yourself.
We’ve put together a short list of marketing channels you should focus on in the upcoming year. Continue reading this article to learn about the most effective marketing channels for your business.
SEO or search engine optimization is one of the most passive ways to get the word out about your business to people that are already looking for it.
SEO has been and will remain one of the most trusted methods of finding a good business to help you with the problem you’re experiencing. Since Google works to suppress companies with less than good reputations, people turn to Google to find businesses that are going to do a good job.
You want to be the business that shows up at the top.
2. Social Media
Social media will continue to be a strong marketing channel to bring attention to your business.
Since social media has the ability to go viral, if you want to get the word out about something quickly, this could be your best option. It is also a good method for interacting with your customers in a friendly manner and really letting them get to know your brand.
Podcasts are gaining ground, and more people are interested in turning on a podcast while they’re on their run or working out at the gym.
Don’t just start a podcast to start a podcast. Your podcast needs to entertain, educate, or find another way to hold their attention. If your podcast is boring and people can’t stand listening to your audio because of bad quality, you’re not going to be able to get any benefit from this marketing channel.
If you do want to capitalize on the people that love listening, then learn to convey your message purely through audio and to be entertaining, and you’re good to go.
4. Word of Mouth
Word of mouth marketing keeps winning since people trust what their friends trust.
To keep your word of mouth marketing efforts strong, you should continue to offer a great customer experience and great customer service. Your customers will do the rest.
5. Mobile Marketing
If you take a look around any gathering of people, you’ll see a large number of them are looking down at their phones. Mobile marketing is the best way to get in front of eyeballs quickly.
Mobile marketing includes in-app notifications, push, and SMS, which isn’t easily ignored like some of the marketing methods of days gone by.
Use This List of Marketing Channels
Now you can use this list of marketing channels to begin to grow your business even more.
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