Bars are deemed to be lively places, full of people. But because of our current situation, businesses like this are at an all-time low. If you run a bar and want to keep your usual customer count, then you should try to keep up with the rest of the world. If you want an elaborate discussion on marketing in tough times like this, then check out these five simple marketing strategies that easily boost up your success rate.
Try to Stay Active in Your Local Communities
You need to prioritize your bar’s image to the locals. Getting an active status means that people will know that you are a well-founded establishment. You can try setting up charity funds in the community. Contributing the locals will boost up your reputation as a business. If the locals think that you genuinely care about them, they will surely prefer your bar over the others. Not to mention, this can also help the community get better as a whole.
Using Social Media
The internet is a potential tool to reach out to more people. Social media is used by tons of people, and you can use this to enrich your client base. Make a social media account and sponsor posts. Through these posts, more people will know about the bar you run. There are many platforms to choose from, and every one of them has a constant user base. Make quality content and post it on your page. The people who might like your content can share them as well. So social media is worth looking into.
Offer Discounts
More or less, everyone is going through a financial crisis now and then. Try giving out discounts so that the potential patrons are encouraged to use the services you provide. Like a weekly or monthly special offer. You give out coupons. Coupons are a nice way to coerce people to buy things. If your bar has special discounts like these, you will notice the difference very soon. No one ignores these, so make sure you are ready for an influx of patrons.
Set Up Email and Newsletter System
It is always a good thing to keep in touch with potential patrons. It’s unlikely that anyone is going to visit your bar just because you sent them one email. Set up a constant emailing mechanism to let them know what’s new on your bar. Newsletters will help them stay updated about your place. Let them about the new offers and discounts.
Try to Bring In Something New
Let the patrons try out new things and make remarks on them. Add new dishes to the menu. Set up a weekly buffet. Try out something new for a change. Newness attracts people, especially when it comes to food. Who doesn’t love to try out new things? Often one might be afraid. But once you realize its potential, only good things await. Drinks and desserts go hand in hand. Now is a great opportunity to venture new things.