Well, most of you must have surely experienced that you tend to buy things more on the basis of their look even though cheaper options are available.
Do you have a manufacturing business or startup? If yes then you must use your own buying experience on the products manufactured by you. Product packaging acts as a game-changer for a business. Irrespective of what is the size of your business, good packaging helps small brands compete against large brands with ease.
Already tried several ideas to enhance your product packaging? Do not worry, here we have few effective tips that can help you lift up your product packaging game.
1. Analyse and stay updated about your target market
Make a list of your manufactured products and beside them mention what exactly is your target market. Whether the product is targeted predominantly for males or females, there are specific considerations that need to be made according to it.
Keep in mind what information your target market is going to see in your product and get compelled to buy it. About 72% of Americans say that their buying decisions are influenced by packaging. So, make sure you do your best to capitalize on it.
In addition to it, the pattern of packaging might also be different depending on your target market.
2. Keep in mind the physical details of the product
Well, it is really important to look after the physical details of the product. Ensure that the packaging completely aligns with where the product is being sold and what is the product. For instance, items of glass or fluids might need extra protection because these follow under the category of delicate items.
A durable package or adding padding on the inside of the packaging helps protect the delicate items. Also, do not forget to consider the portability of the packaging, it must justify the shape of the product and where it will be sold.
3. Your product must speak on your behalf
You must surely have salesmen in your business to advertise and explain your product. But good packaging speaks for itself and does not need salespeople. The packaging supplies must clearly convey the product and must not have misleading content or graphics.
An accurate image of the product on the packaging is a good sign and is liked by the consumers. Product packaging not only tells you about the product but also about the value of your brand and product.
4. Must be easy to open
A complex packaging might just lead to too much confusion for the consumer while opening the product. There are chances of a consumer damaging the product entirely in the essence of confusion. This can ultimately lead to a bad image of the product as well as the brand.
A simple “tear here” tab or an “easy-twist cap” works just the best. For products that need extra security while opening it, you can surely go for putting directions on how to open it on the packaging itself.
5. Preview its image in front of the consumers in stores
Ensure that you have an eyesight of your target market while picturing your packaged product in the stores. Analyze whether your packaging is attractive enough to attract your target consumers. Check out the fonts which suit them best and are eye-catchy.
Color and design lifts up the entire packaging game and helps you stay ahead of the same products of different brands. An adaptive packaging design that fits easily within or between the channels in stores is a great work to the packaging.
6. Stick to eco-friendly while choosing the packaging material
We are all aware of the need to adopt eco-friendly methods. Well, make sure that you stick to eco-friendly materials while choosing the packaging material. Reusable or biodegradable materials must be chosen for your product packaging.
This not only acts as a contribution towards the environment but also sends a good brand image in front of the consumers. In addition to it, ensure that the material keeps up with the form, freshness, and overall quality of the product.
Another popular packaging design trend is waste reduction. This is important for sustainability because it reduces the amount of packaging that consumers throw away.
Choosing reusable CPG packaging is one way to reduce waste. You can accomplish this by providing consumers with reusable containers after they have removed the product. This type of packaging includes glass containers and paperboard boxes.
Recycling CPG packaging is another way to reuse it. When you use biodegradable packaging made of materials such as bamboo and rice, the packaging is completely recyclable. As a result, many packaging designs incorporate renewable materials.
Use Compostable and Biodegradable Materials
Recycling is important to environmentally conscious consumers. They understand the difference between compostable and biodegradable materials and how they affect the environment.
When discarded, these materials naturally degrade, reducing waste. This reduces the environmental impact they have.
Compostable materials have the potential to decompose into nutrient-rich soil. As a result, the use of these materials is becoming increasingly popular.
Use Plant-Based Materials
Because of their sustainability, plant-based and other renewable materials are excellent choices. Bamboo and sugarcane, for example, are preferred due to their renewable nature. They can be grown without causing environmental damage. They are also biodegradable and compostable.
Images and graphics are crucial components of your CPG packaging. While there is no magic formula for creating the perfect packaging design, there are some elements that will set your brand apart from the crowd. Here’s a look at some of the best images and graphics available 2023.
The Purpose of Packaging
Your CPG packaging does more than just hold the product; it also aids in the sale of your entire brand. As a result, it is critical that your packaging design communicate with consumers. It should be eye-catching and unique to your company.
Your packaging should inform customers about the product and the benefits of purchasing it. You can accomplish this by combining text and images.
Instead of using multiple graphics to communicate with customers, consider using one or two that highlight your brand and the product. This gives them a clear picture of what they’re getting.
Consumers make purchasing decisions based on more than just brand recognition. This demonstrates how important images and graphics are in packaging design. If consumers are not drawn to the CPG packaging, they may not investigate what’s inside.
Use High Quality Product Images
Make sure the product images you choose for your packaging are of high quality. Consumers want to see what they’re buying, and what better way to show them than with a clear and easy-to-see product image?
In addition, the image should accurately depict the product. Customers want to know that the product they receive looks exactly like the one in the picture. This increases brand trust and loyalty because customers know what they’ll get when they buy from you.
Use genuine images. This informs customers about what to expect from the product. For example, showing a real photo of a food product will make them hungry. Furthermore, you must photograph your own food rather than using stock photography. Otherwise, it is considered misleading advertising.
Using real images rather than illustrations generates excitement about a product by showing consumers the actual item rather than a similar illustration. If your CPG packaging lacks a clear window for viewing the product inside, this is an excellent choice.
Show the Product Benefit
To make the product more appealing to potential customers, packaging design should include the product benefits. Consumers want to know the advantages of purchasing a product before they buy it, so it’s critical to communicate these advantages through packaging design. This increases the likelihood of consumers being drawn to the product and considering it as a viable purchase option. Furthermore, including product benefits in packaging design helps to build brand trust by allowing consumers to see the tangible benefits associated with the product.
Include the Right Colors
To create an emotional connection with potential customers, packaging design must use the right colors. Colors can elicit specific emotions, so it’s critical to choose colors that reflect the brand’s values and elicit the desired emotional response. Bright colors, for example, can evoke feelings of energy and excitement, whereas softer colors can evoke feelings of calm and serenity. Using colors that are consistent with the brand’s visual identity will also aid in the creation of a unified brand image.
Effective and Cost-Efficient Packaging Ideas
CPG packaging can be expensive, especially when you consider the containers, packing materials, and outside printing. Consumers rely on quality packaging from trusted brands.
Packaging design costs can be reduced while maintaining quality and consumer appeal. Here are some tips for staying within your budget while still making your packaging stand out on store shelves and online.
Packaging is an excellent way to connect consumers to your products and brand. It’s an important part of your marketing strategy and should be easily shared on social media.
Your CPG packaging is an important part of your product’s advertising. Before ever getting to the products inside, consumers form first impressions based on packaging designs. Creative packaging that is distinct in appearance and function will benefit your digital marketing efforts while increasing brand recognition.
It can be challenging to communicate through CPG packaging while staying within your budget. These six inventive packaging design ideas will accomplish both.
Die Cut Boxes
Classic packaging design choices include die cut boxes. These cartons are made of paper board and can be completely customized.
They are called die cut boxes because they are formed using a die press machine. This type of CPG packaging is popular and reasonably priced.
Printing can be added to both the outside and inside of the container. Printing on the inside adds only five to ten percent to the cost of production.
Digital printing is cutting-edge. It evolves with consumer trends and can be easily customized to fit your brand.
Offset printing is more expensive than digital printing. Furthermore, offset combined with digital technologies is expected to improve and become more user-friendly in the future.
Because you won’t have to worry about the setup required for offset printing, digital printing will save you money. Turnaround time will be reduced as well.
Custom sleeves allow for a lot of freedom in design. They can include printing and are one-of-a-kind ways to dress up your product packaging.
Sleeves can be made to fit any size box, including tubes. They are also excellent for unboxing.
Custom sleeves can make your packaging design look more professional. They can highlight your branding and are a fraction of the price of custom boxes.
Custom sleeves are also environmentally friendly. They are typically made of recycled cardboard or other types of paperboard. Additionally, sleeves protect boxes, allowing customers to reuse them after removing products.
There are numerous foil stamping options. As a result, foil stamping becomes a more affordable feature to include in your CPG packaging.
You can use foil stamping to add extra embellishments to your packaging design. This adds value to your brand without incurring significant costs.
Choose from designs that are contemporary, modern, luxurious, or patterned. This enables you to personalize and distinguish your brand.
Box Inserts and Tissue Paper
Whether your box is standard or customized, inserts and tissue paper inside can further personalize your packaging design. This ensures that customers have fully branded experiences.
Inserts enhance the unboxing experience. A thank you card or additional information about related products can be included to further personalize the CPG packaging. Inserts are not expensive. This is especially true if the printing on them is kept to a minimum.
Tissue paper is also inexpensive. It gives your product a luxurious feel while taking up little space.
Consumers are left with a lasting impression as a result of the unboxing experience. It also increases the likelihood that they will buy from you again in the future. That is why details like inserts and tissue paper are important.
Stickers are an excellent way to personalize your CPG packaging. To secure the tissue paper inside the box or even the box flap, use stickers with your logo. This ensures that customers see your logo in multiple places and are more likely to remember it.
Because sticker prices are determined by sheet or roll printing, higher quantities will result in lower sticker prices. This reduces overall packaging design costs while providing consumers with unique brand experiences.
Over to you…
Now that you are aware of the most effective tips that can help you improve your product packaging, what are you waiting for? Give your product a complete makeover and stay ahead in the competition.