Getting it right with your business website is a huge part of making your digital marketing efforts work. Your marketing plans will come together nicely when you have a central hotspot for your business online.
Design a website for your operation that commands the attention of web users. Learn what really matters in digital design to get the most out of the web. Here is a brief look at some business website design tips to help move your business in the right direction.
Stationary navigation design
You want your pages to feel familiar to users upon arrival. A business website is well-suited to a stationary navigation design, as people expect a straightforward build.
When the various choices for exploration are written clearly along the top of the page, users can explore with ease. This site for onsite nitrogen generation shows a great example of a well-crafted navigation bar for reference.
Consider the colors you use
Colors have a notable effect on our psyche, and you want the colors of your website design to have a memorably positive effect on passing web users. Take the time to do some light research on the psychological effect of various colors, and use your newfound knowledge in the design of your business website.
Color is an important element of all of your digital marketing content, and it all begins with your operation’s website. McDonald’s put the power of color to good work with their combination of red and yellow. Red triggers and stimulates appetite, and yellow is known to stimulate happiness and friendliness.
Design for mobile optimization
Prep for your mobile audience from the very beginning by shifting your design to make your pages more accessible and usable for mobile web users. Now the new majority online, mobile web users are a certainty for your business website.
Don’t miss out on the added traffic, and make sure you know what elements matter most in mobile optimization. Speed and accessibility provide a good place to start.
Add elements of communication
Your business website is a host for your connection to your online consumer base, making communication a vital part of your website design. Add a contact page, for sure, but don’t stop there.
Your homepage and blog are also excellent spots to plug user communication. Add phone numbers, email sign-up forms, and comment space for users to reach out to your business.
Learn more about SEO
Optimizing your website’s placement in the SERPs (search engine results pages) is crucial for drawing targeted traffic to your pages, and the concepts of SEO will help you achieve better placement. Learn all you can about designing for SEO, and apply your newfound knowledge to your business website today.