There are numerous companies in different sectors. Almost every company has its own website. When you search on a search engine for something specific, all the websites that are associated with your search will come up in the search results. However, normal human tendency is to go through only those results that appear amongst the top on the first page of the result.
Now, the race to remain amongst the top search results is very difficult. Many companies compete with each other in order to stay at the top. One of the best ways to stay amongst the top 10 search results is known as Search Engine Optimization or SEO.
Useful SEO Tips to Help Your Website
There are several SEO tips that you will come across if you search on the internet or even if you speak with a few SEO experts like BadgerSeo.com. Some of the simple, yet effective, tips have been discussed below to help your company website.
Choose A Good Keyword
One of the first steps in order to follow effective SEO for your website is to choose a suitable keyword or search phrase or search term that you wish the post to show up for. The simplest way to find such keywords or phrases is to use Google Keyword Planner. This is basically a free toll that will give you an estimate of various keywords or search phrases. However, you will require an AdWords account in order to access Keyword Planner.
Check for the Competition
Once you choose a suitable keyword or search phrase, the next step for you would be to check the popularity or competition of the chosen keyword. This will require searching on Google with the chosen keyword. If you can do so in the Incognito or private mode, it will fetch you better results. Go through the search results on the first page of the search results, ignoring any ads. The top 10 results will be your primary competition. Check for anything that may be missing from their websites. Search for those things that you can do in order to take a position amongst the top ten.
Content is King
Once you get an idea about your completion, the next step for you is to create suitable and attractive content. A good quality content is something that will attract readers online and also capture their attention till the content is over. Although this may appear to be the most difficult part of the entire process, it is also the most important. Whether it is a sales landing page or a blog post or even an ecommerce store page, the content has to be something that is better than the rest.
Apply the Keyword In The Page Title
When it comes to making good use of SEO, you need to remember to include the chose keyword in the title of the page. Although the page title should have the keyword, it does not mean that it has to be exact all the time. The title should also be interesting enough to make people click on the link.