The success of a trade event depends largely on the number of attendees and leads you get. Given that you have limited space, the biggest test is to design the booth within your budget without losing creativity. From creating a theme that resonates with your brand to using trade show displays effectively, various elements have a role. We have enlisted some exciting ideas that you can try for the next event.
Add a few interactive displays
AI and VR-based displays are the new norm. Exhibits that can excite and engage attendees are always better for engagement and broadly define the time people spend at a booth. You can consider adding displays that have features like games and input-based responses.
Create a flow
Even with an inline booth, there is scope to create a flow and theme. You need to consider the entire space as a room that should be designed with all aspects in mind. For instance, the flooring can replicate your brand’s offerings, while lighting can highlight some basic exhibits like banner stands. Think of how the whole booth can come together to provide an immersive experience.
Choose a welcoming layout
The layout of your booth is a big factor. No one likes closed desks where staff is explaining the same things time and again. Go for a welcoming setup that allows guests to get around and see things. If your team is friendly enough, attendees will get answers and learn more about the offerings.
Find sustainable means
Sustainability matters for customers, especially those who like to make conscious decisions. Your company can make a statement by using eco-friendly construction methods and reusing exhibits. You can utilize other sustainable resources, such as reclaimed wood.
Rely on accent lighting
Lighting fixtures can make or break a space, and this is true for trade show booths, too. Consider accent lights and sensory elements that can bring more attention to products, displays, and other elements. You can also choose to go for mood lights that are great for highlighting specific details.
Consider a touch of nature
Live plants, wooden furniture, and natural elements can be a great way to bring change to traditional booth spaces. There are numerous ways to achieve this without compromising on the promotional goals. People like companies that have a connection with nature.
Start working with a vendor and the extended design team to plan the next event. Check display samples and products before agreeing to an estimate.