If you are planning to sell hemp in California or anywhere else, one of the biggest game changers is its price. Of course, it is always the quality of the hemp that is most important, but there are some who are very particular with the price when shopping for hemp or any other commodity.
If you are just new in the industry, it is highly recommended that you consider the pricing of your products seriously.
Things To Know About Hemp Price
If you are in the midst of pricing your products, here are some of the things you have to consider seriously.
Do not consider quality over price
Never think about pulling the quality of your products down just to lower down your costing. Using low quality ingredients just to cut cost is not the most ideal. More than the price, it is the quality of the items that your customers will look at. Of course, price is important, but as long as it is reasonable, convincing these customers to choose you over your competitors is easy.
The quality of hemp is very important especially that people want to get the most out from using it. Even how cheap or affordable your hemp is, if it is not working to its purpose right, their money is wasted.
But of course, even if you have the highest quality of hemp, you must not overcharge its price. Although quality is critical, this does not give you the privilege of selling your items very expensively as for sure, there are other shops that sell good quality of hemp that is not as expensive as yours. Play fair and never overcharge your hemp.
Know the current price of hemp in the market
Before you decide on your pricing, it is your responsibility to know the prices of your competitors. Make sure that you know how much they charge for their hemp, and as much as possible go around that range.
You also have to consider your current status in the industry. Do not match your price with a marijuana dispensary in California that has been in the industry for a long time or very popular in providing the highest quality of hemp to users. If you are new in the industry and just starting to build a name, it is better if you step back a bit and make your prices lower.
If there is a way you can lower down your price, better.
Quantity gives more income
Do not target too high profit per hemp you sell, think about the bigger picture and go for more hemp to sell. The more hemp you sell the higher the income you will get. Do not focus on the income you will get from just one hemp; you have to target more sales. If this you consider, you will definitely enjoy a higher return.
Also, the more hemp products you sell, the more customers you cater, and the higher the chance that you will be introduced to other hemp users.
Discounts are a gem
Give your customers discounts, of course, the discount should be justifiable and must still give you a good income. If possible, offer your hemp at discounted price at least for your returning customers. One of the ways to keep the loyalty of your customers is by giving them a discount, anyway, discounts are given as a way to give back to customers.
The higher the discount you can give, the better it is for them.
Ways To Provide Good Discounts
There are some shops that find it hard to provide good discounts to their customers. Of course, they want to earn as well, but selling hemp expensively will give them a hard time getting a good spot in the hemp industry.
To help you with it, here are some of the things to consider ensuring that you can offer good discounts to your customers:
Grow your own hemp
Growing your own hemp can be a bit effort demanding but needless to say, it is a cheaper option compared to buying wholesale hemp and selling it in retail. Do not think about the work you need to invest, think about the higher earnings it can provide. And besides, if you grow your own hemp, you have the upper hand of selling it cheaper to your customers.
Generally, hemp is easy to grow, you just need to have the right location to do so.
Get a supplier that charges fairly
If other ingredients of your hemp products are coming from a third-party vendor, choose the one that can offer you quality but affordable supplies. Of course, if the ingredients you purchase are expensive, you have no choice but to increase the price of your hemp product.
Source out for a supplier that can supply you with materials or ingredients that are cheap yet good in quality.
Lower down operational cost
Instead of hiring too many employees to work for you, why not take charge of your business and try to cover as much responsibilities as you can. Instead of hiring a salesperson, why not do it by yourself?
Also, if you have a physical shop, try to minimize the use of electricity and water. Choose a location that has a rental fee that is not as expensive. There are many ways you can do to lower down your operational cost, you just need to be very diligent and hard working.
Use free marketing
There are some marketing techniques that require a huge fee, while there are some that are actually affordable and even free. Creating a social media account is free, but you have to be conscious of the site’s limitations so you can use it to your marketing without problems.
Word of mouth is definitely free and actually the best form of marketing. All you need to do is just to make sure that your customer is 100% satisfied not just with the hemp products they will receive but also the customer service you will provide.