With the growing popularity of craft beers and home brewing, it has resulted in very creative, unusual and interesting beer label designs. Apart from the brews themselves, the designs are also the selling point of these beer brands. There are a lot of awesome and brilliant ones out there that we’ve seen but we’ll share just a few
With a name like Grimm, it’s obvious that the beer’s designs were inspired by the classic fairy tales of the legendary story-telling brothers. The graphic artists at Tenfold Collective managed to pull it better than expected.
Half Acre’s designs are truly outstanding from the other beer brands. Half Acre’s eclectic and exciting designs are a reflection of the inspiration for each brew which range from daisies to donkeys to dragonflies.
Hilliard Brewery does its designs the unique way, as they evoke 1970s nostalgia. Designers from Mint use earth-colored plaid patterns and distinctive fonts as well as their tendencies for white blue and white make Hilliard Brewery a recognizable yet singular beer brand.
The graphic designers at Stranger & Stranger do some amazing packaging for the Innis and Gunn brand. You can see their assiduous attention to detail and clever merging of the classic and contemporary aesthetic and those are reflected in the labels they have made.
Graphic artist Anette Kirkeby has done a lot of work for product labels, including a lot of beer brands. One of her most distinguished projects is her work for the Lade Gaard Brygghus, she illustrated their labels — even the typography — completely by hand. Her designs manage to evoke some of the traditional brewing techniques back in the day.
The rubber stamp designer team Sigitas has taken an unusual and ingenious approach when they designed the beer label for Sakiskiu Alus in Lithuania. They designed a special kit made of rubber stamps for each type of beer. The rubber stamps allow the brewer to mark the labels by himself, so that eliminates the need for the services of a print house. The rubbers stamps, as well as the handmade paper that is also included in the kit, gives the impression of a real craft beer. For every different batch of beer, a different paper could be used to highlight the uniqueness of the Sakiskiu Alus beer. This is what you call clever packaging!
Graphic artist Penny Dombroski chose to do a more minimal approach to beer label designing. Her work for New Zealand’s Scotts Brewing beer is understated yet effective by making it easier to read. The white label wrap at the bottom is great way to tell the different kinds of ales.
The designer team Brandhouse created the label for St. Stefanus beer brand. It captures some of the history of the 700-year-old Belgian brewing tradition. It dates back to the Augustinian monks who created the recipe called the Augustijn (at that time it was usual for friars and nuns to brew beer at their monasteries and abbeys). The designers used some of the elements for the label which include fonts that come from the songbooks found in the library of the monastery.
The Japanese brewing company has an altogether different take on beer labels by designing quirky and colorful labels for their products. The colors that are used in the typography as well as the spots and the stripes are quite clever and quirky.
1295 Brewing Co. is another beer brand that uses an understated design that otherwise makes a powerful impact. The designers Tom Hayes and Taylor Pemberton used a simple label and monochrome packaging which evokes a minimal yet bold effect. Quiet is the new loud is true in this case.
The Tenfold Collective, who designed the Grimms Brothers label, came up with another ingenious design for Camden Tower Beer. They use individual colors to help drinkers tell the difference among different kinds of beers, e.g. green for ale and red for lager. The little details such as the halo over the word “Lager” helps to keep the whole design more interesting.
Mexican craft beer Cerveceria Sagrada brings their colorful culture and spirit through to its labels. Designer Jose Guizar’s label designs on the bottle took their inspiration from the Lucha Libre wrestlers who wear colorful masks. The Lucha Libre wrestlers are considered folk heroes and also the favorite subject in several comic books and movies in Mexico.