Who doesn’t love receiving gifts? Getting a gift with your purchase is not only a fun way to reward customers for shopping but a great way to incentivize them to spend more money.
How Gifts with Purchases Increase Sales
Let’s say someone goes to your website. They see a product they like that costs $15 and they’re ready to check out. It’s unlikely that anything other products will make them push their self-set limit of $15.
However, when they get to check out, they notice that there’s a free gift with purchase when you spend $20. That customer is more likely to go back and spend $5 (or more) in order to qualify for the free gift.
Therefore, free gifts will allow you to increase your revenue without spending too much extra money. For more information on how to set up free gifts on your website, and what you should send out for gifts, keep reading.
Gift with Purchase: Methods
There are a few different ways to enable gifts with purchase on your website. Each has its own pros and cons. To determine which method is best for your business, look at the following information with your products in mind. Which can you imagine ropes in customers the most?
Automatic
Automatic is a great method for gifts with purchase because the customer doesn’t have to do anything in order to receive the free product. With this method, they’ll simply spend a certain amount, and then the gift will show up in their cart.
With this method, you’ll want to have a countdown somewhere that shows how far away they are from receiving the free gift. This is a great way to incentivize customers.
Coupon Code
Another method requires the use of a coupon code. This method requires customers to add the free gift to their cart and then enter a coupon code in order to make the product free. This is a great method if you want the customer to see exactly how much they’re saving, as they’ll see the retail price of the free gift before it’s discounted.
However, many customers may miss the option if they don’t see the coupon code.
Points
Another way to give out free gifts is with the accumulation of points. Once your customers reach a certain amount of points from spending, they can pick out a free gift with purchase. This method incentivizes spending over a longer period of time and allows customers to pick out a gift that they actually want, instead of receiving something random for free.
Spending Targets
When giving away gifts with purchases, it’s important to set a proper threshold. You don’t want the spending target to seem unattainable, but you also don’t want to give away free gifts to everyone who spends $5 on your website.
Make sure that your spending targets are obtainable while also making sure you don’t lose any money in the process.
What Should I Give as a Gift?
The most important part of gifts with purchase is deciding what you should give away as the gift. There are so many things to keep in mind. You want to make sure that the gift is actually something that your customer will want and something that will have value.
A great way to do this is to give away best-selling products or samples of expensive products. If they receive a product for free and it’s good, they’re bound to repurchase it in the future. The same is true of sample products, especially if you’re giving away something they’ve always wanted to try.
If you’re looking for a company to help you design your gift with purchase, check out Harper+Scott gifts with purchase, as they’ll be able to help you get gifts with purchase that will take your customers’ breath away while increasing your sales.