Having a Google Maps listing will be essential if you’re considering using it as part of your marketing tools. Not only will you attract new clients and increase revenue, but you will compete against other businesses for free. However, it can be achieved if the listing is done correctly for visibility and if you make time to learn about ranking your business on maps.
Even if you have a business listed in a particular location, it won’t automatically mean that Google will rank you higher. Location is one of several factors that Google Maps will consider when ranking business listings.
Understanding How to Make Your Business Visible on Google maps
What do you do to get the business listing to be visible to potential clients on Google Maps? When dealing with local site SEO, there will be on-page and off-page SEO. Also, with business listings, there will be on-listing and off-listing SEO.
But before you do anything, it is vital to get the business on Google Maps, and you will do so by claiming the listing. Read on to know what is required to rank high on Maps.
Get Your Google My Business listing.
If you wish to rank high on Maps, you will have to get your listing. When creating the listing, you will be required to offer the name, category, and region. With claiming the listing, you could provide more details about the company, and if you do, your business will rank high on Google. Also, you will not finish other steps if you don’t claim your listing.
The requirement to get the business listing on the Maps is by registering for a Google My Business account (GMB). It is free. If the account is set up, you will pull the business listing and choose “Claim the business.” As a business owner, you must sign up for a Google My Business account. With the account, you will claim the business with ease.
Include Relevant Information on the Google My Business Listing.
Now that the business listing has been claimed and the GMB account attached to it, you will be prepared to optimize so that you can rank high on Google Maps. It is worth noting that if you provide more information, you will rank high. To add more details to the business listing, you will have to log in to the GMB account, and you will access a dashboard with numerous tabs. Ensure you select “Info,” which has name, address, location, hours of operation, contact line, products, website, category, and description.
Your Business Should Have a Description.
On the business listing, there should be a description. This description should offer information about your business that potential clients will find helpful depending on what they’re searching for. Also, it needs to be written using a tone that reflects the brand’s personality and will build connections. Make sure to use the right keywords in the description as it will help the business rank not just for your brand but for relevant products and services.
Your Business Listing Should Be Active with Fresh Posts.
Just like other social media platforms, businesses can publish relevant posts that will show up next to the business listing on the maps. Posting regularly will send the right signals to Google indicating that you are active on your listing, and eventually, you will rank high on the maps. Additionally, when potential clients are using the search engines, they will have to be searching for products and services, so through the engaging posts, you can share special deals with the right target audience.
Ensure the Site is Fast and Responsive.
With SEO for maps, you will also need to have a website with a fantastic user experience and is fast. This means it has to be consistent across all devices. If the listing directs users to a site that isn’t user-friendly or is slow, the business listing’s ranking will drop in Maps.
Make Sure the Local Keywords Have Been Used on Your Site.
Another way to utilize the site to improve rankings on Google Maps is to use local keywords to be visible on local searches. Not only will your site rank high on the SERPs, but it might also improve the business listing rankings. So, make sure to use local keywords on the primary pages of the website. It will include the about us page, homepage, blog posts, headlines, alt text, URLs, and captions.
Optimizing the site and showing Google that the business is well-known in the area can improve your rankings on Maps.