Landing pages are the single most important part of your conversion strategies. If you’ve done everything you can to attract your audience and get them to the landing page only to compromise on its quality, then all your efforts will be in vain. You won’t even generate any leads from visitors, wasting all of your efforts, time, and money. In order to create the best and most efficient landing page, here’s what you need to focus on.
1. Customize for Different Types of Audiences
Chances are, you’ll create this landing page for a specific purpose: to increase your conversion rates. But what you need to keep in mind at all times is that you might be directing different kinds of the audience to the same landing page, which is a huge mistake. Customizing the landing pages to match the target audience you’re directing to this page is so crucial that the top rated affiliate programs have perfected this art. By creating landing pages that are specific to the needs and desires of those viewing, they can enjoy a residual income for both themselves and their clients. And it all starts with their landing page. You should also consider options to get a best web design company to help you out.
2. Focus on Headlines
What’s the first thing that your visitors will read? It’s your headline. Your focus should be to intrigue them every step of the way, and, in order to do that, you need to start with your headlines. You can’t risk losing them because of an incomprehensible headline or one that just doesn’t stand out. Your headlines should be attractive, informative, creative, and speak to your audience and their emotions.
3. Match Headlines and Ad Copy to Content
How many times have you clicked on an ad only to be directed to a completely irrelevant post? It’s pretty annoying, even unethical – but for you, it’s something that’s guaranteed to lose you your customers. You need to make sure that your ad copy and your headlines match your content, starting from the topic and all the way to keywords and terminologies you’ve used to attract these visitors.
4. Create a Simple Yet Attractive Design
Your landing page should be comprehensive of all the information you need to provide – but comprehensive doesn’t mean overwhelming. On the contrary, the best landing pages are those that are minimalistic in their design and content, giving exactly what needs to be shown, not more, not less. On the plus side, a simple yet attractive design will be quite elegant and professional, which will please your visitors and encourage them to stay around for a longer while.
5. Make Your Landing Page Responsive
Statistics show that most of today’s users will visit your landing page using their mobile phones. So, what happens if they do and find it totally incompatible with their device? They’ll probably forget all about you and what you have to offer. You should make it a priority to make your landing pages both mobile-friendly and responsive.
6. Create A Compelling Copy with Proper CTA
So, you’ve done all the technical work needed to tempt your visitors into staying on your landing page. How will you get them to take the most important actions you need them to take? How will you turn visitors into leads, and leads into customers? This is another part where the magic of words comes to play. Your copy should compel them to take action every step of the way, starting with the hidden messages and all the way to bold and highlighted Call-to-Action buttons.
7. Make Your Forms Short
Now we have to address another important aspect of this process. You know by now that you need to keep your customers at the center of your priorities at all times, and this includes understanding how your landing page makes them think and feel. The form is the last straw between a visitor and a converted customer, so do you really want to scare them away with a page-long form that demands an overwhelming amount of information? Make sure your forms are short, concise, and require only the minimal amount of needed information.
8. Test Your Pages
Finally, you need to make sure that all your efforts are well-placed and effective. This makes testing your landing page across different devices and by different users of the utmost importance for you.
There are so many reasons why your landing page needs to be in perfect shape. There are also many ways you can ensure that your landing page delivers the best conversion rates you’re targeting. By making sure your landing is customized, accurate, relevant, appealing, and efficient, make sure to test your creation to omit any possible errors. Only then will your landing pages be ready to rock!