Aside from the internet, one of the best ways to market your company, business, or products is still in person. The power of face-to-face marketing and promotion is still a primary source for people to make their mark on prospective buyers and clients. Knowing this, it makes sense why a trade show is a very important way to meet people and get their input in face to face settings.
Trade shows have always been a great way to make your mark. The one thing that many people do not consider is how much it can sometimes cost to set up their booths at these shows or exhibitions. Using this guide, you can figure out some ways to keep your expenditures low while still experiencing success.
First and foremost, make a budget. As with any financial investment (big or small) you need to make a budget to figure out how much you are going to need to spend. Setting your budget slightly higher than you realistically expect to spend is a clever trick to allow you some breathing room so you are not stressed out if you go over slightly. Likewise, plan it ahead. A last-minute rush can cause panic, and panic spending is only going to hurt your bottom line on the budget.
Do Some of the Work Yourself
Great booths are often a product of quality craftsmanship, but sometimes you can cut a lot of costs by doing much of the work yourself. Doing some of the smaller work or lifting (figuratively speaking) on your own can save you a pretty penny in fees. Keep in mind that if you do choose to do a lot of the work yourself, you should have a good plan in place for what work to divvy up. Just like your budget, it is good to write these things down and diversify to jobs so that one person is not being bogged down. Make it a team effort.
Go the Rental Route
Renting a trade show booth is going to improve your time to set up or takedown, which is invaluable. According to the professional rentals at www.artanddisplay.com/services/exhibit-rentals/, you can understand how important a good, clear, and engaging display booth is for marketing your company and products. Some expenses that can be cut down on include that set up time, which may be made by the rental company. You also get a significant amount of flexibility in adjusting the rental booth as most rental companies are open to allowing you to make your adjustments as you go.
Avoid the Off-Hours
Setting up or taking down exhibits during off-hours, or overtime hours can result in more fees that you need to contend with. Keeping it within business hours allows you to take advantage of normal times, and staying away from those high costs. When it comes to packing stuff up, if your material is left out and not removed, sometimes the venue will riddle you with fees for making them do it for you. Reducing expenditures are important, and this is a really simple tip to avoid being stuck with costs that can hurt that budget.
Use Your Own Supplies
Cleaning and maintaining your booth, and wear and tear is unavoidable at times, can be a thing that may cost you a little here and there until it adds up. Exhibition halls or venues may charge for the use of their equipment for cleaning and maintenance purposes, so it is a good idea to bring your own. Vacuum? Bring a handheld one to save space and money. Tape, glue, and other assorted maintenance equipment can be brought on your own as well as a simple money-saving way. It is an often-overlooked thing, but the small expenditures can add up over time.
Lastly, while packing, try to cut down on travel goods. Smartly wrap and package equipment, gear, and materials together if at all possible. This way, you can save money on travel costs for shipping.
Reducing your expenditures for a trade show without reducing your presence can sometimes be a tricky task. There is a lot of thought (and money) that can go into a powerful presentation or booth, but money is not always the answer. Using this guide, you can see the quick and sometimes overlooked ways that you can develop a good sense of budgeting, and self-creativity to help yourself overcome the hurdles of spending too much to get good results for a trade show.