It is no surprise that COVID-19 has changed the way we looked at the world. Since last year, the sales process has undergone huge changes. Now, businesses are becoming digital and customers are changing the way they engage with sales teams.
Without a doubt, salesforce is the backbone of the business. And to be successful, your sales team must be well-trained to adapt to the changes and unlock new opportunities. There are several ways to do so.
In this post, we have mentioned some of the best ways to improve the virtual sales process.
Train Your Sales Team For New Sales Activities
Everyone knows there is always room for improvement. When it comes to the sales team, it is no exception. Even the most skilled and experienced sales reps require the opportunity to acquire new skills.
In today’s world, virtual selling is the new normal. It encourages the sales reps to have digital-first skills that can be used across the sales organization. Long gone are the days when the sales reps were road warriors. In recent times, sales reps have to be digital warriors to improve sales. Previously, the sales reps attended conferences for identifying new leads. Nowadays, sales reps use digital channels for lead generation.
To improve sales, collaboration is crucial as the sales team is geographically dispersed. With the help of sales enablement software and other technologies, you can improve communication. It will help them improve productivity. Also, they must work together to create content that resonates with your audience.
Without a doubt, working from home can be distracting. When you are in a meeting, you will not be distracted by your phone. However, when you are working from home, you can easily be distracted by Facebook alerts and other notifications.
For instance, you are virtually selling through a zoom call, the alerts, bells, and dings will all seem so tempting. Of course, nobody can resist it. You will look thinking that the prospect might notice it. Well, you are wrong. They get to know it and you will lose the prospect.
So, it is important for all the sales reps to turn off their email, phone, and shut the door. Doing these things will enable you to focus on the client.
Storytelling is Imperative
Standing out from the crowd is not as easy as it seems. Both the sales and marketing teams are under a lot of pressure when it comes to the selling process. Sharing product-driven and generic content are not enough to make the sale. That is because buyers are engaged in research on their own.
So, you have to create unique and personalized content to support the buyer’s journey. It means you have to identify the problems the prospects are facing and then provide them with suitable solutions.
Gone are the days when sharing generic content was effective. According to reports, 128.8 billion emails are generated every day and 57% of the content buyers receive is useless. With the help of a sales enablement tool, you can easily create content that will help in telling the right story to the right prospect.
Here are some factors you must consider to make your story.
- Memorable- the story must be inspiring. The audience must leave an impression that will help stand out from rivals.
- Truthful- make sure the story you tell is meaningful and can be supported by data.
- Repeatable- the story must be easy to share and remember.
Best Way To Improve Sales
Now, there is a need to change the sales process and implement new technologies to improve productivity. One such technology is sales enablement software. It is a sales tool that will help the sales reps to close a deal quickly.
There are several different types of sales enablement software; however, not all are made equal. One of the best sales enablement tools is Content Camel.
Content Camel is a web-based sales enablement software that enables you to manage your sales content in one place. You don’t have to deal with tons of folders and stuff. Everything can be organized properly so the sales reps can easily find what they are looking for. It is an excellent way to improve customer experience.
According to a report, sales reps spend 500 hours a year looking for information to close a deal. You can speed up this process through Content Camel. All the sales and marketing material required for making the sale is managed and organized in one place.
Not only this, but it features search, track, and share capabilities. The content can be organized by funnel stage, tags, and content types, making it easy to find. Thanks to this tool, sales reps will not have to waste hours looking for the right information.
Moreover, when the sales reps will be able to provide the required content quickly, the buyer experience will improve. You can even provide a customized experience for the customers and prospects. With the help of these tools, you can have curated pages for partner channels and prospects.
Another great thing about this software is that whenever you add a new asset, an automatic share link is created. That makes it hassle-free to share with prospects and customers.
Furthermore, Content Camel also allows you to import content from almost everywhere such as the local folders, Drive, and the web. Since it is a web-based software, you can use it through Chrome Extension. It is great for working with other platforms like Salesforce, Pipedrive, Gmail, Outlook, and more.
An excellent feature of this software is Sales Analytics. It will enable you to understand what content is performing well and what is falling flat. Through this, you can have access to engagement insights and real-time metrics.
A Final Word
In the end, you must train your sales team to develop digital skills. Content Camel is the best sales technique that you should use to up your sales game. With Content Camel, you can improve the performance of your sales team. It will help in maximizing their efficiency and productivity.
So, streamline your sales process with Content Camel today.