Creating a startup during COVID-19 is not without its difficulties. If you can discover a need and fund the start-up of your firm during this turbulent period, you’ll face a new set of challenges: attracting new clients. Because of changing consumer behavior, you’ll want to pay particular attention to your online presence and digital marketing chances as your debut, not only to acquire traction in the current market but also to position yourself for success after the epidemic.
Increasing Your Online Presence
Investing in a digital presence during COVID-19 will help protect your company from the closures that many brick-and-mortar businesses experienced during the pandemic, and which may occur again in future outbreaks.
Whether your company runs entirely online or has a physical presence, there are a few steps you can take to establish a great online presence.
Ascertain the strength of your online brand
Ecommerce surged by more than 30% between Q1 and Q2 of 2020, according to the US Census Bureau. As a result, many shoppers’ initial visit is the internet, whether they’re conducting research or making a purchase. Invest in your website, social media, and Google My Business pages to keep them up to date and to boost your brand’s confidence.
People are less likely to be able to experience your product or service in person, and with the change to digital during the pandemic, reviews of your product or service are becoming increasingly crucial as people are less likely to be able to meet with you or your staff in person. Reviews from reputable sites are an excellent way to present social evidence that can aid in the growth of your company.
Provide digital options for booking, reservations, and purchasing
As more people purchase online, it’s only natural that they’ll want to buy, book appointments, or make reservations online as well. Consider how much of the sales process you can deliver digitally to reduce the amount of time people need to spend in your business during COVID-19 to meet consumers where they are.
Presence on social media
Most brands, both B2B and B2C, have a significant social media presence, albeit the most crucial sites to focus on may differ. Focusing on visual platforms like Facebook and Instagram is vital for B2C firms, although many B2B brands succeed on LinkedIn.
Campaigns for Public Relations
Many small businesses believe that public relations efforts are out of their grasp, but you can handle your own PR or hire a consultant to assist you. Earned media, also known as public relations, refers to content that is written for you without charge—in other words, it is editorial content that does not cost you as much as commercials. If you have a newsworthy narrative, this can be a cost-effective approach to publicize your launch.
Your Startup’s Marketing
Effective marketing is critical during any firm launch, and you may need to stray from the standard playbook during COVID-19. A marketing approach suited to your target demographic that includes search engine marketing, social media, email marketing, affiliate marketing strategies and public relations can help you raise brand awareness for your firm.
There’s a Potential Opportunity Awaiting You
There is a possibility to establish a business for organizations that can adapt to changing consumer behavior, contact their audience through online platforms, and be adaptable in the face of changing conditions.