Continuously marketing and promoting your veterinary practice is essential to increase its visibility and attract new customers. There are many different ways to present your practices as the ideal solution for pet care. But based on the mission and resources your business has, you can experiment with a few or all of these suggestions.
Promoting your Veterinary Practice
The first step is to increase brand awareness. Let potential customers know that your veterinary practice exists and what its values and ideals are. Individuals who can relate to your values will find comfort in your practice. Additionally, you want to improve relationships with existing customers so that they can provide testimonies for you. Then, target interested individuals with emails, promotions, educational information, and more.
Take Care of Current Customers
An important part of managing any business is taking steps towards customer retention. Your current customers are more valuable than you think. They are the ones who will vouch for your service and level of care. And so, you must make the effort to reach out to new and recent customers, ask after their pets, offer new and special services, etc. Improving your outbound calling strategy is key to providing better customer care services. You can:
- Follow-up with customers
- Send out reminders for appointments and payments
- Offer company updates
- Offer promotions and discounts
- Collect feedback
- Invite customers to events and fundraisers hosted by your veterinary practice, and so on
A virtual phone service provider like unitedworldtelecom.com can help set your office phone system up to support outbound calling. Your current customers can become your biggest fans and recommend your service to their friends and family. And so, taking care of them should be a top priority.
Digital Marketing: Web, Social Media, and Email
Additionally, use digital marketing tactics such as social media networking and email marketing to expand your reach. Most individuals learn about new businesses and services through the internet, either by social media or web searches. And so, having active social media accounts where you demonstrate your expertise while offering promotions and specials can grab attention.
Furthermore, consider search engine optimization (SEO) to optimize your practice’s website with informative and educational content, targeting local communities, and more. This will help your website rank higher in search results for veterinary practices in your area. You may also consider pay-per-click (PPC) advertising with Google Ads or Facebook Ads to help your website rank better in search results.
Email marketing is another way to reconnect with customers who once showed interest in your business, either by signing up on your website, social media, or at events. You can do “warm-calling” over email by presenting your care options, informing them about your services, etc. Build and maintain strong relationships and a loyal customer base this way.
Attend Pet Fairs
Attend and advertise in local pet fairs. Build a network of contacts, hold demonstrations at your table, offer discount coupons. All of these actions will help develop interest from customers looking for a new or specific type of veterinary practice for their furry friends.
Feature in Pet Care Magazines
Featuring in pet and veterinary care magazines and journals can also help boost your practice’s visibility as well as help bring your practice’s core values to light. The more you tell prospective customers about your practice’s processes and how your staff cares for its furry customers, the more you will be selling it as the ideal option. Also consider local newspapers and lifestyle magazines for reviews, editorials, etc.
Become a Donation Site and Host Events
Collect donated pet supplies and other items as well as work alongside local pet businesses to support local rescue groups. Register your veterinary practice as a donation and drop-off site and encourage recurring customers to donate extra goods.
Conduct informative workshops and seminars and hold holiday celebrations such as Be Kind to Animals Week, and so on. Make your veterinary practice seem more than just a medical facility. Demonstrate your love and care for pets of all kinds and that will make customers feel confident in leaving their furry friends in your care.