How to Sell on Amazon – A Basic Guide

Selling via Amazon has never been a more popular choice for retailers all across the world. With Amazon rapidly asserting itself as being the dominant force in the industry when it comes to eCommerce, it has made a great deal of sense for businesses to join the Amazon collective.

The very popular choice of people who are selling on Amazon is the FBA system. This is the “fulfilled by Amazon” process, which means that Amazon themselves are helping you to sell your products. Let’s take a look at how you would begin creating a platform for yourself using this process.

1. Business planning

If you’re going to get started selling on the Amazon platform, you need to make sure that you have a coherent business plan in place.

Your business plan needs to be designed with the FBA process as the basis, looking at how you are going to market, sell, and cope with demand while having access to the resources of Amazon themselves. Just simply search for ‘How to become a vendor on Amazon’ for the most up to date information.

2. Locating your niche

The next step to becoming a valued seller in the Amazon Marketplace is to find your niche. Every company will have a specific area in which they excel, and this is the area they should focus on to generate the best possible results for their business model.

Locating your niche can often be a challenge, but it is vital if you’re going to succeed. By studying trends, and looking to see how the industry excels and thrives, you can begin to create an idea of how you’re going to do as a company.

3. Market research

Like any good business, you’re going to have to make sure that you do market research if you’re going to thrive.

Market research is a critical part of any business process. It relies on you creating the best possible options for yourself via the use of an extensive period of research and development.

You need to carefully explore the market that you intend to enter, analyze its biggest competitors, isolate their strengths and weaknesses, and be prepared to develop your business to match the current trends.

4. Supplier identification

It’s imperative that you then start to look for suppliers once you have designed your business and you are ready to start breaking in. Finding a supplier that is right for you will depend on your budget, circumstances, and requirements. Shop around, and don’t be afraid to negotiate for what you want.

The next steps

Getting started in the world of Amazon is not difficult if you know what you’re doing. It’s important to take a look at all of the different options that you have available to find the one that’s going to work for you. There are plenty of choices to think about, and a wide selection of options that you can take.

Fundamentally, Amazon has made the process somewhat simplistic, and emphasize helping people to get started, so in that respect, if you hunt around, you’ll be more likely to find what you’re looking for.

Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin