The growth of social media around the world has altered the way you need to market your business. More than 85 percent of businesses harness the power of social media to reach their target audience. However, with almost 4 billion people using social media, some businesses often find it difficult to figure out which platform can be the best fit for them. The answer depends on the type of business you have, whether you sell directly to the consumers or business to business, and lots of other factors you should take into account when creating your social media marketing strategy. Let’s take a look at some of the most popular social media apps that can help you boost your business potential and take your entrepreneurial venture to the next level.
The top 4 social media websites that businesses are using are Facebook, LinkedIn, Twitter, and Instagram.
A social media application can be a lucrative business venture itself. You may create a successful social media platform that will be no less successful than Facebook, Instagram, and others of their ilk. To learn more about social media app development, visit https://litslink.com/blog/how-to-make-a-social-media-app.
Though Twitter now classifies itself as social news rather than social media, it’s ideal for both business to consumer and business to business. It’s fast-moving and one of the best benefits is that you can tag or talk to almost anyone who has a Twitter account. You can search topics using hashtags so you can discover the conversations that interest you. However, because it’s so quick, with more than 8500 tweets happening every second, it’s easy for your content to get missed. To this end, you need to create a brand-specific, unique, and memorable hashtag so that your customers can easily engage with your brand and be aware of your marketing efforts. Furthermore, you can use call to action as part of your marketing policy. You can ask your current clients or/and employees to retweet your messages and incentivize them with sweepstakes and contests. If you’re looking to extend your reach to new audiences on Twitter do ask for a follow. Note that with the help of Promoted Tweets in timelines asking for a follow, your following can increase by three times, which is very beneficial for your business.
Facebook is ideal for business-to-consumer. It’s one of the largest social media networks in the world with 2.7 billion active users, which is more than a third of the world’s population. Facebook allows you to build a business page and provides you with some great tools to reach your chosen audience. To enable you to reach your audience, Facebook requires you to create interesting and engaging posts. It’s convenient to share your blog posts, product reviews, and notify your customers of upcoming sales, special offers, or contests. Facebook is the right place to conduct surveys to get to know your target audience or find out what your clients think of your products or services rendered. It’s a good idea to look for potential clients in Facebook Groups that comprise users that share common interests. You also want to create your own business group where you’ll be sharing information pertinent to your brand.
LinkedIn is a purpose-built social media platform that encourages business professionals to network online. It allows you to create an online CV, join groups, post updates and articles with the relevant business content, which can go a long way towards helping you build your business reputation.
Instagram is a fast-growing social media platform and is being adopted by different businesses interested in sharing images and videos to the audience of over 1 billion users. With half of its users under the age of 35, Instagram is ideal for startup businesses and solopreneurs who don’t have much money and marketing experience to showcase their brand, but eager to quickly create buzz around it. As with Twitter, you can use various hashtags to draw your audience’s attention to your brand, make your content more shareable and thus popular. Last but not least, consider hosting giveaways and contents, which are quite popular and effective strategies utilized by lots of businesses that seek to win over more followers.
Pinterest is perfect for your image-rich businesses as it encourages users to ‘pin’ their favorite images. It’s mainly used by visuals and best for businesses in the fashion, health, cooking, and craft industries.