Instagram Marketing – A Comprehensive Guide for Businesses and Solopreneurs


Out of all social media channels, only Facebook has more users than Instagram. So, Instagram is one of the undisputed leading social media platforms that every business and solopreneur must pitch their products and services.

To assist you and other business owners, we will give you a comprehensive guide to using Instagram marketing to take your business to the next level.

Understanding why businesses and solopreneurs should invest in Instagram marketing

Before you start investing in Instagram marketing, you may want to understand why it is important. Generally, Instagram marketing offers you a chance to actively engage your customers. It enables you to create and nurture a meaningful relationship with your existing and would-be customers through your online presence.

Certain surveys have shown that the majority of Instagram users follower one or more brands on the platform. Many of these users are following the brands because of their interest in their services and products. Hence, it can be agreed that Instagram is a great place for brands to establish contacts with their users.

If you are a solopreneur or a small business owner, your relationship with the customers will play a key role in the reach and awareness of your brand. Your Instagram marketing can make a big difference in the growth of your business.

Creating and optimizing your business account on Instagram

Whether you are a business owner or solopreneur, you need to set up an Instagram account that reflects that you want to promote your brand. This is easy to do. You just have to download the Instagram app or just visit Then, use your email address to create an account. Notably, you will need to select a username and password as you set up your Instagram business account.

Creating the account is not enough, you must also optimize it. How do you optimize your Instagram business account? You need to do the following:

  • Add a bio that explains what your brand stands for. Since Instagram only allows 150 characters on a bio, your bio must be concise and meaningful. You take advantage of emojis to integrate some colors into your bio.
  • Use a clear and aesthetic profile photo. For a solopreneur, a photo showing your face should be enough. However, businesses should rather use their logos.
  • Don’t forget to add your website link to your profile. Additionally, add a call-to-action button. The button can direct your audience to buy tickets, call you, book an appointment, etc.

Building a strategy for your Instagram marketing

You cannot afford to waste your time and effort on Instagram marketing without having a good strategy. Your strategy will assist you to understand everything you have to do to get your marketing right.

When it comes to creating a strategy for Instagram marketing, the first step is to determine your target audience. Your target audiences are the individuals that you intend to draw to your brand. These are the people that will likely use your products or services. Knowing your target audience involves knowing their age group, location, interests, and pain points.

Instagram Marketing – A Comprehensive Guide for Businesses and Solopreneurs

Once you have determined your strategy, it is crucial to set goals that are realistic and achievable. Ensure your goals are measurable and time-bound as this will help you to decide whether you have achieved them or not.

Creating powerful and engaging content

Your success on Instagram will be directly related to the type of content you share. Therefore, you need to dedicate lots of time to create interesting content that can attract your target audiences. Don’t just create any content for your Instagram page. Take a look at the competitor analysis to know the kind of content that is boosting your competitors’ performances.

You can also utilize user-generated content. This involves the creation of content based on the specific things that your users have requested. However, you can create other posts before you are convinced they can help your brand.

Whatever content you create, be certain that is high-quality, visually appealing, and relevant to your brand.

Using different content formats

Generally, everybody knows that Instagram is all about visually appealing content. Nevertheless, the content can still come in numerous ways. Some of the formats you should consider for your brand include:

  • Photos
  • Short videos
  • IGTV
  • Instagram Story
  • Instagram Live

Although your brand may favor certain content formats, you should never neglect anyone completely. In other words, make sure you use all content formats to push your Instagram marketing as a solopreneur or business.

Posting consistently

Solopreneurs and businesses must continue to post regularly if they want to remain relevant on Instagram. It is suggested that you share as many as 7 Instagram stories each day. However, you should keep your Instagram posts at 1 to 3 daily. By sticking to the suggested posting frequencies, you will continue to remind your followers of your presence without doing too much.

Investing in paid ads

Paid advertisements can go a long way in improving the presence of your brand on Instagram. So, we suggest that you spend some money on Instagram paid ads. Through the ads, Instagram will help you to showcase your profile or post to other users. This doesn’t only increase your reach, but it can also create more awareness for your brand.

As a part of your paid ads, you should also consider buying Instagram likes and followers. Instant Famous is one of the biggest and most trusted platforms for getting more likes and followers for your Instagram page. The purchased followers and likes will make other users believe that you are an authority in your field. Hence, they will probably want to follow your page and like your posts.

Keeping track of your Instagram marketing

A solopreneur cannot afford to spend time, money, and other resources on anything that is not bringing positive results. Therefore, you should keep track of your Instagram marketing strategy to determine its performance. Based on its performance, you may need to continue using the same strategy, improve it, or just change it completely.

In conclusion, businesses and solopreneurs should use the guide above as a roadmap to success for their Instagram marketing.

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