Kasen Van Fossen Shares Trends That Will Shape Sales in 2022


As we move into a new decade, it’s time to look at the latest sales trends and how they will shape the profession in the coming years. To stay ahead of the curve, experts like Kasen Van Fossen in Tampa Bay, Florida, say sales reps need to be aware of these significant trends:

The Rise Of Account-Based Selling

Kasen Van Fossen says there has been a shift in recent years from traditional, one-size-fits-all selling models towards account-based selling (ABS). ABS is a targeted approach that considers each customer’s specific needs. This customized approach is more effective than traditional methods and will only become more popular in the coming years. As a result, sales reps who can successfully implement an ABS strategy will be in high demand.

The Increasing Importance Of Data Analytics

As the volume of data available to businesses continues to grow, so does data analytics’ importance. To be successful, sales reps need to be able to make sense of this data and use it to their advantage. Those who can do this will be able to target their pitches and close more deals more effectively.

Data Analytics is an essential tool for sales reps for some reasons. First, it allows agents to identify patterns and trends in customer behavior quickly. This information can then be used to make more informed decisions about where to focus their efforts. Additionally, data analytics can help sales reps better understand their customers’ needs and pain points. This understanding can be leveraged to create more targeted and effective pitches.

The Growth Of Inbound Sales

Kasen Van Fossen says inbound sales refers to attracting customers to your product or service through content marketing, search engine optimization, and other similar means. This type of selling has become increasingly popular in recent years as more and more buyers have become resistant to traditional outbound selling methods such as cold-calling. To succeed in the coming years, sales reps must be well-versed in inbound selling techniques.

The Growth Of AI And Automation

Artificial intelligence (AI) and automation are already significantly impacting the sales profession. As these technologies continue to develop, they will transform how sales reps work by streamlining many of the tasks currently performed manually. For example, AI can generate leads and automate prospecting activities. As a result, sales reps comfortable working with AI and automation will have a significant advantage in the job market.

AI can also be used to help sales reps better understand their customers. By analyzing customer data, AI can provide insights that would otherwise be difficult or impossible to obtain. This information can be used to improve the effectiveness of sales pitches and close more deals.

The Rise Of Consultative Selling

In recent years, there has been a shift from traditional transactional selling to consultative selling. In a consultative approach, the sales rep works with the customer to understand their needs and then provides them with a solution that meets them. This type of selling requires a high level of knowledge and expertise, and it is becoming increasingly popular in many industries. As a result, sales reps who can successfully implement a consultative selling approach will be in high demand.

The Importance Of Sales Enablement

As the sales profession continues to evolve, the role of sales enablement is becoming increasingly important. Sales enablement is the process of providing sales reps with the tools, resources, and training they need to be successful. To be effective, sales enablement must be tailored to the specific needs of the sales reps. Additionally, it must be constantly updated to keep pace with the ever-changing sales landscape.

The Rise Of The Gig Economy

The gig economy is a term used to describe the growing trend of businesses hiring independent contractors and freelancers instead of full-time employees. This model has become increasingly popular due to its flexibility and cost-effectiveness. As the gig economy continues to grow, sales reps who are comfortable working on a freelance basis will be in high demand.

The Increasing Importance Of Soft Skills

Kasen Van Fossen says while hard skills are essential, the sales profession is increasingly valuing soft skills such as communication, empathy, and problem-solving. These skills are difficult to automate and necessary for building solid customer relationships. As a result, sales reps demonstrating these skills will be in high demand.

The Shift Towards Remote Selling

Due to the COVID-19 pandemic, there has been a sudden and dramatic shift towards remote selling. Although this change was initially driven by necessity, it’s become clear that working remotely has many benefits. For example, it allows sales reps to reach a global market and eliminates the need for expensive office space. As a result, we expect that the trend toward remote selling will continue even after the pandemic has ended.

The Importance Of Continuous Learning

In today’s rapidly changing business landscape, it’s more important than ever for sales reps to continuous learning. Adapting to new technologies and sales trends will be the most successful. As a result, sales reps who commit to lifelong learning will be in high demand.


The way we sell is changing thanks to advances in technology and changes in buyer behavior rapidly. To stay ahead of the curve, sales reps need to be aware of these three significant trends: account-based selling, data analytics, and AI/automation. Those who can adapt their skillset will be in high demand in the coming years.

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