Millennials and Generation Z are significant consumers of luxury fashion. Research indicates that these groups will contribute 130% of the luxury market growth between now and 2025. Many fashionistas purchase luxury fashion for different reasons. While some are loyal to the brands, some enjoy the confidence that having these items bring. Additionally, most consumers love their uniqueness and authenticity. However, is it worth the hype? This article sheds more light on luxury fashion and its benefits. On that note, here are some reasons why luxury fashion is worth the hype.
1. Durability and longevity
People may shy away from buying luxury fashion items due to their high prices. However, you might end up saving more, as most products are created to last for a long time. For instance, Italian luxury brands such as Prada utilise pliable, durable leather and tough synthetics for their bags. For this reason, their products are built to last many years and are unlikely to go out of fashion. Bottega Veneta is also another brand that offers high resilience and longevity with every product. Their bags and shoes are made from carefully sourced materials that have passed many tests. That in turn means you’d be getting value for your money should you invest in luxury fashion items.
2. Perfect for the minimalist lifestyle
Are you a fashionable minimalist? Then you’d want to invest more in luxury fashion items. Indeed, minimalism embraces simplicity, encouraging you to cut the excesses. However, how does luxury fashion fit into the minimalist lifestyle? With less clothing and accessories in your wardrobe, you can unleash your creativity by generating new looks with what you have. High-quality stands out, giving you an air of sophistication. Moreover, cheap trendy clothes tend to fade quickly, and you may end up piling clutter and messing up your wardrobe. Classic luxury fashion never goes out of style, so you’re sure to remain in style without creating a mess.
Although fast fashion may be initially appealing, it may be harmful to the environment. This fashion option contributes to non-renewable resources depletion and greenhouse gas emissions, considering the short time used to manufacture clothing to satisfy the latest trends. Low-quality fashion items quickly find their way to landfills and can take up to two hundred years to decompose. Luxury fashion is the best option to combat pollution and resource degradation and promote sustainability. These sophisticated items boast high-quality materials, reducing the amount of textile waste you may generate. Luxury giant Gucci, for example, utilises Demetra, an animal-free luxury material for their latest sneakers models.
4. Made for comfort
According to Bain & Company, fashionistas seek luxury brands that promote anxiety reduction, therapeutic value, motivation and sensual appeal. Modern consumers are more inclined to a product’s functionality and relevance than a price point. Many luxury brands invest in high-standard materials to ensure consumers’ comfort. For instance, luxury shoe brands Zanotti and Melluso offer clean, chic designs without eliminating convenience. Another good example is Gucci; their client base consists 50% of millennials and Gen Z due to their inclination for personal expression and comfort.
5. Self-esteem and mood boosters
Are you seeking a self-esteem boost? Then you can embrace retail therapy, patronising luxury fashion items. According to Investopedia, buying high-end clothing or a pair of shoes can significantly boost your confidence while offering you a sense of belonging. It is a great feeling to possess high-end fashion items. That said, you can invest in a Dolce & Gabbana outfit to improve your mood and confidence levels.
6. Represent class and elegance
Many fashionistas attribute luxury fashion to class and elegance for good reasons. Indeed, acquiring them may cost more than the regular, but they’re worth the investment. Not only do they make you stand out from the crowd, but other people associate you with the elite. As these luxury products are not mass-produced, they will make your fashion statement more exclusive and endearing.
Although many people don’t readily embrace luxury fashion, experienced fashionistas understand and appreciate the worth of these deluxe items. That said, it’s more economically prudent to invest in a few quality and standard items than to patronise cheaper alternatives that won’t last for long.