Online casinos have been champions of marketing since the moment the first venues popped up on the virtual map. The operating companies are well aware of what customers expect, providing that and beyond to stay on top.
The practical experience of numerous online venues is something that could be useful for everyone to study. For online casino business owners – to learn and get better. For others – just to understand how it works.
Why marketing for casinos is an essential tool
Online gambling is a highly competitive market with hundreds of players. Legitimate casinos are serious businesses with development strategies and ambitious plans. However, there is the issue of them offering mostly the same things.
On the one hand, this is convenient.
You visit an online casino, like Kahuna for example, and look around. Immediately all the familiar menus and categories pop up. It takes seconds to find your way, and this does save time.
However, the reverse side of the coin is always present. Since the games are mostly the same, there is an evident need to be better at something. And this is where marketing comes in.
While being instrumental in attracting new customers, it also plays a big role in keeping them interested.
Being clear and honest, keeping it simple
One of the key casino marketing strategies is being truthful with your clients. Stating the truth outright is something gamblers will be deeply grateful for. For example, when offering a bonus or a new pokie, it’s nice to provide numbers or clear-cut facts for a better understanding of the terms.
People don’t like being dragged somewhere against their will. If your business offers free play – be sure to point that out. If players don’t even need to register to do that – even better.
Ironically, venues liberal enough not to require registration are the ones people register with more when given a choice.
Offering incentives to join and stay on
Given the great choice of options, players are always looking for something that will stand out. Such as a particularly generous welcome bonus, for example. Here are some of the most commonly employed tactics:
– Offering a better welcome bonus for second and third deposits so that players would stay for longer.
– Running daily races as opposed to weekly. Shorter periods make the task of scoring more points than the rest more doable, which appeals to players with limited budgets.
– Giving rewards with no wagering required. While this is still a rarity, there are promos like that. You can indeed get a prize or a reward and not have to wager it thirty or forty times over.
– Introducing new promotions that players can participate in simultaneously. That way there is a better chance to win something at the end of the day.
Showing the prize, loud and clear
If there is a big prize to be won – there is no reason to keep it under wraps. A big prize is what everyone is after, so showing it off whenever possible is a great strategy. Also, one that’s widely used by many successful online gambling venues.
For example, it’s a good idea to show the total jackpot number on a sidebar that would be visible to everyone. It’s also a great move to have a banner or a widget stating the latest large win. That makes it easier for other players to see themselves as potential winners.
Taking advantage of SEO marketing tools
Search Engine Optimization is a valuable tool that could make a huge difference. It always pays off to have a SEO expert working in the team. That way, your venue can get much higher in Google ratings.
As you may have heard, someone looking for, say, an Australian online casino is unlikely to move past the first page of results. Simply because they will be offered a decent choice on that first page.
Every casino’s ultimate goal should be to make it to that first page. That’s exactly what the role of a SEO expert is, making this position quite significant at any casino.
Blogging and presence in social networks
A casino may be packed with promises and features, but players like to hear some noise coming from the venue they selected. Having a blog with useful articles presenting fresh ideas and helpful tips will go a long way.
High-quality content is something players are interested in. A good easy read, or even a longer one, as long as you keep it useful and insightful, will get a lot of views.
Best of luck!
Running a successful online casino is not as difficult as it may seem. With the strategies listed above, it should be both easy and enjoyable to accomplish, no matter the scale.