If your website isn’t getting enough visitors, then are you really making the most out of your business? It’s understandable how creating the website itself may seem like the hardest part of the job, but without reaching the right people, your website might as well have not existed at all. Increasing your traffic doesn’t have to be too complicated. It can be done by following some simple methods, and here are 5 tips to get you started.
1. Deliver Value
All the tips and tricks in the world won’t really help you if you fall short on the value you provide. You’ll hear about advanced techniques to rock the search engine results, and you’ll come across shady practices that promise unbelievable results, but you should know that none of this really matters unless you deliver valuable, informative, and authoritative content. The value you deliver starts with the quality of services or products you provide, and it goes all the way to how you maintain and develop the content on your website.
2. Focus On Your SEO Strategy
SEO is the tool that helps you rank better on the search engine result pages (SERPs). Needless to say, SEO is going to be the core of your marketing strategy to drive traffic to your website. As the SEO gurus at Hook Agency explain, you only need to focus on the most basic, yet extremely effective, SEO strategies to reap its benefits. So if you’re wondering how to kick start your website ranking, then you can focus on keywords, backlinks, and technical SEO.
On the other hand, here are some SEO basics to keep in mind as well:
a. On-Site SEO
On-site SEO covers optimizing the elements on your website, whether backend or frontend, so that the search engine algorithms can read and understand what your website is about. To optimize your on-site SEO, you’ll focus on creating accurate meta-descriptions, using the right headlines, adding image description (alt-text description), and building a website of good structure and internal linking.
b. Off-Site SEO
Off-site SEO is everything you do to drive traffic to your website outside your website. This includes social media marketing that links your online activity to your website and creating a strong backlink profile to increase your website’s authority.
c. Local SEO
Local SEO is the best way to promote your business locally. You can get started by creating a strong and complete Google My Business profile.
d. Technical SEO
The two most important factors you should focus on in technical SEO is the speed and the mobile-friendliness of your website.
3. Create Structured and Valuable Content
Here we go again, talking about the value you provide. But content must be mentioned separately for a reason. You must have noticed by now how the SERPs have changed; you can now see featured snippets from a website, and even though it may not rank the first, the featured snippet is placed above the top-ranking website.
According to the latest changes in algorithms, websites that provide complete, valuable, and well-structured content are doing the best practices in content creation and delivery, and they’re rewarded as such. On this note, it’s important to mention that keyword stuffing has been long dead, and today, the search engine matches the result to the search intent.
4. Start Email Marketing
Email marketing is often underrated by many marketers, but those who understand its value make the most out of their marketing strategies. Starting with your email marketing strategies doesn’t have to be complicated, you’ll deal with it like any other campaign you work on. When would you want to keep in contact with your customers: as soon as they subscribe to welcome them, at the end of their purchase to confirm their payment; or after an abandoned cart? There’s nothing more convenient than email marketing for keeping a direct method of communication with your customers.
5. Paid Advertising
So far, we’ve been talking about all the ways you can get organic reach to your website, but that’s not the only way available. You can pay to reach more people. The most significant thing about paid advertising is that you get to specify your target audience. You can use paid advertising on both social media and in search engines.
To get more people to visit your website, you first have to give them something in advance; that’s the only way they’ll be tempted, and the best thing to give is value. With a strong foundation of valuable services, you’ll start your marketing efforts by focusing on SEO, while integrating different forms of marketing, to maximize your efforts. You can also use paid advertising to reach more audience.