Quick Guide to Email Validation


If you’re a young email marketer or someone who recently decided to step into this field, you’re probably spending a lot of time learning everything you can about email marketing, why people buy email list and how it works. And we know you’re knee-deep in information, trying to make sense out of everything you’re reading.

We hate to be the ones adding to that, but let’s see what we can tell you about email validation in this quick and essential guide.

What is Email Validation?

Email validation means checking whether an email address on your list is valid or not. Marketers also call it email verification, email list clean-up, or email scrubbing. You can do it in many ways, but our favorite is definitely using an email checker (but we’ll get to that).

Why Should You Clean Your Email Lists?

Having more people on the list doesn’t mean that your campaigns will perform better. On the contrary, they may perform worse. And it’s not only a matter of your campaigns’ progress. Low deliverability rates will negatively affect your sender reputation, leading to even poorer performance rates.

Not to mention, stale contacts could lead to potential spam reports.

How to Find a Good Email Validator?

There are so many different email checker solutions on the market that it can feel overwhelming. But, we recommend that you don’t just go for the cheapest option because it’s the most affordable, or give up on your search and just choose the first email checker you find. Do your research extensively.

This means looking into user reviews, maybe talking to some of your peers, and getting their recommendations. Finding a trusted company for email verification will be crucial for your verification success.

How Often Should You Clean Your Email List?

There’s no simple answer to this question. The cleaning schedule will depend on your emailing frequency, bounce rates, deliverability rates, click-through rates, the number of spam reports, and so on.

We recommend that you clean up your existing list as soon as you get the perfect email checker. Then, later on, you should keep a close eye on your key performance indicators, and do clean-ups when you notice suspicious numbers. Besides that, figure out what works for you and do your regular cleaning each month, or quarter.

Is There a Way to Make Sure Invalid Emails Don’t Make Your List?

You can definitely take some precautions and use an API to filter email addresses in real-time. But don’t just set it up and ignore your email cleaning duties. While emails might be clean when they get to your list, after a few months they could go bad.

There’s a variety of reasons why. People may have left the companies they were working for, they may have decided to abandon their old email. Or they simply weren’t interested in your products or services anymore.

Wrapping Up

Email validation is essential for successful email marketing campaigns. However, if you decide to do it – make sure you do it meticulously. You’ll see your numbers rise, and your sender reputation will improve so that you can avoid that spam folder.



Share this

Must Read

Decoding Slot Symbols: Understanding Wilds, Scatters, and Multipliers

Slot machines are not only about spinning reels and matching symbols; they also feature special symbols that can significantly impact gameplay and increase your...

The Mystery of Scatter Symbols: Your Gateway to Free Spins

In the world of online slots, symbols play a pivotal role in determining the outcome of the game. Among these symbols, the scatter symbol...

Mastering the Markets: Advanced AI Trading Strategies

In the ever-evolving world of trading, technology continually reshapes the landscape. Today, one of the most influential advancements is the application of Artificial Intelligence...


How Was Beer Made in the 18TH Century?

Imagine you're a brewer in the 18th century, tasked with turning simple ingredients into a satisfying pint. You'd start with barley, soaking and germinating it before drying it in a kiln to preserve essential enzymes. Next, you'd mash the malted barley in hot water to extract the sugars, setting the stage for fermentation. Boiling the wort with hops would add...

Adolphus Busch: The Visionary Behind Beer Powerhouse Anheuser-Busch

Adolphus Busch was born on July 10, 1839, in Kastel, Germany, and later immigrated to the United States in 1857. His journey to becoming a brewing magnate began when he joined the E. Anheuser & Co. brewery in St. Louis, Missouri, which was owned by his father-in-law, Eberhard Anheuser. With a keen business acumen and innovative spirit, Busch quickly...

The Story Behind the Famous “King of Beers” Slogan for Budweiser

Budweiser is a prominent name in the beer industry, known for its iconic slogan "King of Beers." This slogan has an interesting history that reflects the brand's journey in the United States. German immigrant Adolphus Busch arrived in the country in 1857 and later married Lilly Anheuser. He began working at his father-in-law's brewery, which would eventually become Anheuser-Busch. By...

Recent articles

More like this