When your client asks you to put in a place an SEO strategy, they obviously expect that it is going to yield some positive results. Sadly, there are many things that can go wrong along the way, which need to be fixed quickly to get people visiting the site in the numbers that the business expects. If you offer an SEO strategy as part of your services to clients, here are some of the most common reasons why it may not be working.
While SEO really can work, this doesn’t mean that it is going to be an overnight success. You need to be willing to put in the hard work if you take care of it yourself. Alternatively, if you are going to offer this service to clients, you could look into enrolling in an SEO reseller program. SEO tends to be the gradual improvement of your search engine rankings rather than a sudden rush to the top, and so needs plenty of time to be worked on. If you don’t have the time yourself, expert resellers can do it for you.
Lack of Understanding
If you try to take care of an SEO strategy by yourself, you need to have a clear idea of what you are doing and what you aim to achieve. Long gone are the days when you can simply stuff a keyword into your blog post countless times and expect to shoot up to the top of the rankings. Instead, you need a clear link building and content creation strategy. As we just mentioned, it takes a sustained effort to eventually achieve your goal.
Not Monitoring Your Results
If you don’t monitor the results of your SEO strategy, you cannot hope to be able to tell whether you are making improvements or not. There are plenty of tracking programs out there these days, so there is no excuse to not do the work and monitor what is going on closely. If you are investing time and money in building an SEO strategy for a client, it needs to work properly. Otherwise, they may well start looking elsewhere.
Failure to Respond to SEO Changes
From time to time, search engines change their algorithm on how they rank different websites. Unless you keep you to date with these alternations and take steps to keep on top of them, you will not get your business to the position that you want in the rankings. Again, it takes a detailed understanding of SEO to be able to understand algorithm changes as they occur.
Not Sticking with the Strategy
Returning to the first point in the blog post, you need to ensure that you stick to your strategy as it takes time. If your SEO strategy is not working, it may be one of the reasons above that is causing the issue. Analyze each one of them in turn to try and work out what is going on. This way, you will be able to put it right as quickly as possible and offer your clients a strategy that matches their needs as closely as possible.