When your business requires content for a new marketing strategy, creating it can be daunting. Business owners are often afraid of the potential for huge costs associated with using a marketing agency.
This is why the launch of Adobe Express’s free poster maker has felt like such a gamechanger in the marketplace. Simple, streamlined and efficient, Adobe Express allows small businesses to produce professional-looking content. And best of all, it’s completely free.
If you’re in need of a great content creation platform, please read on for a review of Adobe Express.
Unbeatable Ease-of-Use
There are many different platforms available for producing posters and advertising campaigns. With so much choice on the market, there is often a compromise between professional features and accessibility.
Although it’s great to have lots of powerful features in creative software, this can become daunting for a small business. The last thing that they want to do is spend thousands of dollars on a design software which is so complex they can only use the basic features.
This is where Adobe Express shines. The wonderful free poster maker provides powerful features such as pre-made templates for five different styles of posters. And it does this without using complex menus.
After you have chosen your template, Adobe Express allows you to build your poster using typography and imagery. The result is bespoke-looking marketing content.
Because it is so effective, your imagination as a marketer becomes the limiting factor, rather than the technology itself.
Web-Based Brilliance
One of the greatest innovations of Adobe Express is that it is web-based. Like other members of Adobe Creative Cloud, this means that you can share content quickly with colleagues.
This can be really helpful if you need to get quick confirmation of amends to a manager for example.
If you download the Adobe Express app on your mobile, you’ll have full access to the functionality of the app at your fingertips. The mobile app will automatically sync across to any designs you have made on your desktop.
Furthermore, and subsequent amends you create through the iOS app will pull through onto your original computer app.
Of course, the one downside to this approach is that you cannot continue to work on projects if you are not logged into Adobe Creative Cloud. However, with internet connection speeds better than ever before, this should not become an issue for the majority of users.
Clearly, Adobe Express has been designed with its users in mind. This means that it has many useful formats and sizes already premade. Whether you need Instagram squares, email content, or Facebook banners, Adobe Express is ready to help you out.
Adobe Express’s Free Poster Maker – Your New Secret Weapon
Resources are under continuous strain as a small business. This means that marketing budgets can be limited, and the time available to produce quality is also in short supply.
For these reasons, Adobe Express’s free poster maker can be an invaluable asset for your business. Because it comes free with other Adobe Creative Cloud products, it represents tremendous value. The ability to produce engaging content quickly and easily could open up vital new advertising revenue for your business online.
What content creation platform do you use for your business? Comment below with how it compares to Adobe Express.