Scaling Your Startup: 5 Ways to Take Your Business to New Heights

Between June and September of 2020, approximately 1.4 million startups blossomed, creating an influx of self-employed workers looking to make it big. As laid-off workers pushed back against traditional workforce norms, entrepreneurship began rearing its head in nearly every industry. However, as self-made business people start their journey into enterprise ownership, many are met with financial and emotional hurdles alongside startup benefits. 

The list of startup mishaps is long-winded between inadequate funds, ineffectual planning efforts, and marketing schemes falling short. However, regardless of the potential challenges, ambitious individuals are enamored by the benefits. When you run a business, you control your schedule, create balance, and choose your coworkers—all enticing incentives when transitioning from a traditional workforce.  

If you’re knee-deep in a startup, determined to scale quickly, read on for some tips-and-tricks on growing your business. 

Invest in a virtual office

A large number of startup companies opening their doors are doing so virtually. Online businesses have increased tremendously as digital consumerism raises to new heights. Because many companies work strictly online, the need for physical office spaces is declining. However, specific brick-and-mortar perks are undeniable, like access to a physical address, voicemail system, and postal services, all critical services for startup enterprises. 

Luckily, you can take advantage of a physical office space without the overhead costs and maintenance by investing in a virtual office like those from iPostal1. When working remotely, having a consistent office address (that differs from your home) is essential for continuity. Additionally, access to a round-the-clock phone number, customer support, and package services allow you to work from numerous destinations without worrying about missed calls or mail. 

Outsource and automate

New companies often don’t understand how beneficial outsourcing and automating essential functions can be. As a fresh-faced business owner, you’re likely working with a small team of trusted individuals, which is excellent for building a solid foundation. However, as consumers pour in, you may find yourself overrun with various tasks, like order input, customer service, and supply fulfillment. 

To dodge a major company meltdown, startups should consider outsourcing services and investing in automation systems to streamline day-to-day business functions. Employing additional help for less critical tasks allows in-house employees to focus on essential projects and scaling efforts. 

Understand the industry  

Before you dive head-first into an industry you know very little about, take time to study trends and gain hands-on experience by conversing with experienced business owners and working a job in your desired field. Understanding the ins-and-outs of your niche takes time, but it’s worth it in the long run. Stay up to date on blogs, industry websites, and relevant social media strategy trends to stay informed and competitive in your startup. 

Prioritize customer service 

Although the adage, “the customer is always right,” isn’t entirely correct, prioritizing your client’s needs and concerns is critical if you’re looking to scale quickly. If customers are unhappy or dissatisfied with services, keeping a steady influx of sales could prove difficult. Putting real value on your clientele is essential if you’re going to pique their interest and keep them coming back for more. 

Assemble a team of trusted individuals who can handle customer relations and troubleshoot any complications. That way, when issues arise or unsatisfied patrons come knocking at your door, you’ll have a solution ready to go, effectively dodging bad reviews. 

The bottom line  

Scaling a startup can seem daunting for inexperienced entrepreneurs. However, with diligent planning and resourcefulness, you can climb high into your industry, making a name for yourself.