When it comes to outranking the competition on search engines and driving more traffic to your site, explore the difference between SEO vs SEM.
Did you know that Google gets more than 13 billion search queries each day worldwide? Getting a small business up and running is one of the most difficult tasks that you’ll face in the world of business, but there are certain tools out there that can help. Search engine optimization and search engine marketing are effective ways of driving your target audience to your business’s website.
When it comes to SEO vs. SEM, it can get difficult to determine which is the best option for getting more website traffic. The good news is that you’ve found the right place to learn more about SEM vs. SEO and where to invest your business’s resources.
Keep reading to learn about driving more traffic to your website today!
What Is SEO?
SEO stands for Search Engine Optimization, and it’s a key component in helping your business’s website move up the search engine rankings. It’s great for growing your business because it allows you to drive organic traffic to your website which could ultimately lead to more sales.
If you plan on using SEO for your business then you need to understand the components that help you with improving your ranking. The words that you use on your website will play a big role, as will the content that you create and share.
A big component of taking your business’s SEO to a new level is keyword research. You need to have a strong understanding of the words that customers are using on search engines to find the business that they want to work with. The higher your keywords rank, the more traffic that the search engine will direct to your website.
Your on-page SEO is another crucial component when it comes to driving organic traffic to your website. It all comes down to creating content that your target audience wants to see and understand how the keywords will attract the right audience. Someone who searches “gasoline vs. diesel” wants to learn the differences and the benefits of each of those fuel options.
Someone that uses a search engine to look for baseball gloves is looking to make a purchase, so they’re hoping to find an e-commerce website that sells sporting goods. Your on-page SEO is your chance to align your content with the searches that customers are using to find businesses like yours. Look to use a free rank tracker to keep your content aligned as best as possible.
Off-page SEO works to boost your website traffic based on the things that you’re doing off of your website. The best way to create credibility with search engines like Google is to use quality backlinks in your website’s content. Any time that your website gets a backlink it acts as a vote of confidence in your website from others.
You can combine backlinks with online customer reviews to bolster your customer base and receive more business. These aren’t the only factors to consider but they’re vital if you want to move up the Google search rankings.
The last big component of search engine optimization is technical SEO. Technical SEO is all about letting the search engine look through your content and index it. Without the ability to crawl your content, Google will have an impossible time ranking it which will keep you from moving up on the search rankings.
What Is SEM?
SEM, or search engine marketing, is another great way to get more traffic to check out your website and learn about your goods and services. It’s up to you to decide if you want to drive this traffic through organic means or through paid means. Paid means using pay-per-click marketing ads.
The short of SEM is that it’s made up of both search engine optimization and pay-per-click advertising. You can even combine the two in an effort to drive the maximum number of visitors from your target audience.
Depending on which path you take with search engine marketing, it could require some patience on your part. If you want instant results then you’ll need to spend some money on PPC marketing ads.
As soon as you pay Google, they’ll start displaying the ads for your business immediately to searches using their search engine. You’ll see new visitors to your website as soon as these PPC ads go online.
Search engine optimization is a much slower alternative but it is quite effective if you remain patient. It could take up to a year for your website to start climbing the rankings depending on the quality of your search engine optimization skills. If you’re producing great content and maximizing each aspect of SEO then you could find your website moving up the rankings in as short as 60 days.
How Much Does SEM Cost?
Since SEM involves pay-per-click ads, it should come as no surprise that you’ll need to set some money from your budget aside to maximize your search engine marketing. The most effective route to take with SEO is to hire an SEO marketing agency or an SEO expert to help you with growing your website in an organic manner. It’s the quickest way to get your website to rise to the top.
Pay-per-click marketing is where you’ll need to invest some extra money if you want to give your website a boost. Each time that an internet user clicks your ad it will cost you money. The more people that click your ads, the more money that you’ll spend on PPC.
Now You Know the Difference Between SEO vs. SEM
Understanding the key differences between SEO vs. SEM will help you to drive more organic traffic to your website. Search engine marketing is a mix of SEO principles and pay-per-click marketing, and it’s an effective way of moving your business up the search rankings in a hurry. Search engine optimization is all about optimizing your website to get more visitors based on keyword research.
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