If you’ve recently gone shopping, sit back and think about the last thing that you bought. Now, why did you purchase that stuff from the specific brand? Did you need this product genuinely or was it an impulsive purchase? Now, let us tell you that you bought the product because you were captivated by the packaging design. Okay, we understand that you might have needed the shampoo but why did you choose the specific brand?
We are certain that you opted for captivating packaging that had a sleek design. In addition, you might have bought the product because the packaging was fancy. Well, that’s what you call the ultimate purpose of packaging. Packaging is the ultimate factor that sells the product if it’s done creatively and rightfully and keep in mind that packaging is much more than integrating logo on the product. This is because the packaging has to send the message, capture attention, and attract customers.
For those who don’t know, the packaging is one form of branding and it’s essential to make the product stand out on the shelves. For this purpose, we are sharing some stunning and creative packaging designed when you need to spruce up the small custom boxes.
Packaging can either with simple or glamorous and if you are a fan of the first one, you can depend on patterns. This is because the patterns have a simple structure but can crank up the notch of your packaging by adding creative stripes. In addition, make sure that you choose a high-quality color scheme and the packaging will speak for the product.
While you are curating the packaging, it is crucial that you use every inch of the available space. For instance, you can add patterns or prints on the interior side of the box which results in an upscaled appearance as compared to the box that’s untouched and simple from the inside. In addition, the upscale appearance of the box will promise an upscale product appearance.
In various cases, you can just embrace simplicity rather than fighting it. This is because simplicity can hold the packaging like nothing else. For instance, you can opt for the recycled material with earthy tones that delivers the earthy feel and you can add the pop of color through labels. Not to forget, you can lend a beautiful printing design to the label which freshens up the design and add a unique twist to simple packaging.
As a brand, you need to consider all the actions that are taken by the customers when they interact with your product. For instance, if you are selling luxury slippers, they will obviously come in the dust ruffle which is placed in the high-end box. The customers are likely to open the box, see another fine packaging addition, and feel the slipper. This layering makes a great luxurious impact and customers won’t hesitate in spending some extra bucks to get a luxury product.
When you are designing the packaging, it is obviously meant to pack the products. That being said, you need to ensure that the packaging design can complement the product. Keep in mind that packaging must be designed according to the product that it’s going to protect. For instance, if you are selling something minimal, opt for minimal packaging and vice versa. This is important because it creates transparency and you can proudly offer something that you believe in.
Play A Bit
The majority of brands are too scared to play with the packaging but experimentation and playing can create the best packaging. So, if you’ve got the opportunity to be playful with the packaging, don’t let it go. For instance, you can add the illustration because it will interact with the product and choose the colors that converse with your brand as well as the products.
While you are playing a bit, why don’t you opt for a pinch of boldness? For this purpose, you’ve to create a combination of interesting patterns and different shapes and colors because it can help you stand out. This combination of bold concepts will curate a unique appearance that creates a positive brand appearance while appearing as playful and fun.
The majority of businesses are too scared to break the mold but, in some cases, innovation in packaging is all you need to increase product sales. For instance, you can create packaging that’s not only eco-friendly but reusable as well. This is because such packaging designs promise 100% waste-free designs, so you can attract modern customers.
Always Think About The Process
In case you are selling gift-worthy product, it’s your responsibility to display them in the same way. For instance, if you are selling the shaving kit, it makes a perfect gift for him, so why don’t get the packaging that’s gift-ready? For this purpose, you might have to add golden foiling or ruffle paper but it’s going to increasing the products by double folds.
When it comes down to the business, they often feel like they are obligated to use the graphics and illustrations but it’s not the case. That’s because if you have the capacity to stylize the imagery and create a textural element, you’ve got yourself a deal. In addition, the packaging made with stylization is often rendered interesting and keeps the customers hooked, so why not?
Don’t Put Limits
In case your product will look good and captivating only in one sort of packaging, why would you limit yourself to the same old and boring packaging? This is because the new packaging has higher chances of captivating the target audience and increasing the sales funnel, so isn’t that something that you had always wanted?
Unless you are selling something vintage, using old packaging is the biggest blunder you can make for your business. That being said, you should opt for simple, modern, and sleek packaging designs. For this purpose, you can create a combination of sans serif font, cleaner lines, and sleek colors and you have the ultimate modern packaging that everyone is raving about!