The Success Story of Nike

feet with black nike shoes jumping over a puddle of water

It’s impossible that no one has heard of or read about Nike, the most dominant sportswear company today. Although Nike has expanded its merchandise that includes sports equipment, streetwear fashion, and collectibles, it’s the sneakers (such as running shoes) that will always be sought after by its millions of customers and loyal … Read more

The History of Reebok

Reebok store facade

Reebok, a footwear and sportswear brand, has been the subsidiary of parent company Adidas since the latter acquired it in 2005. This acquisition allowed Adidas to compete more directly with its rivals, most especially Nike. Before Nike made its ubiquitous presence in the sneakers market and popular culture, it took some critical … Read more

The Types of Sneaker Cushioning Technologies

White Nike Sneakers

Over the years since the introduction of the midsole cushioning technology in the 1970s, top sneaker brands like Nike and Adidas have been finding ways to improve the build and performance of their running shoes and performance sneakers. Most of them are focused on providing the best midsole cushioning to increase comfort … Read more

What Are Minimalist Shoes?

What Are Minimalist Shoes

Did you know that over the past decade, the popularity of minimalist shoes has surged by more than 300%? You’re probably curious about what sets these shoes apart from your traditional running footwear. Minimalist shoes are crafted to emulate the natural biomechanics of running barefoot, offering minimal interference with your foot’s natural movement. … Read more

Who Invented Jordans – A History of Air Jordan Shoes

Who Invented Jordans - A History of Air Jordan Shoes

Isn’t it fascinating how a single pair of sneakers can revolutionize an entire industry? You’ve likely heard of Air Jordans, the iconic shoe line that took the world by storm. It all began in 1984 when Michael Jordan, a rookie with immense potential, inked a deal with Nike, setting the stage for … Read more