Nowadays, getting organic followers on social media platforms is no big deal. You can easily rely on third-party organic growth services, such as Vervebook. Sign up, select a plan, and viola!
Hundreds of social media followers will enter your network, though they won’t be like the usually paid ones. Organic social media growth services increase your account’s reach, making it visible to a wider audience.
As a result, more people convert into followers and boost your account. But, the question is: why should you get followers, and what are the benefits of having a large follower base?
Well, there are uncountable benefits of having a lot of social media followers. Continue reading to unlock the details!
Brand Awareness & Reputation
Perhaps, the biggest benefit of more social media followers is the onset of the chain reaction. You see, a large number of people following your brand represents the number of mouths talking about it. And, this leads to new people knowing your brand.
These new people will eventually transfer this information to others. And so, the awareness of your brand will continue to increase. You will have more new followers on your social media pages without having to do anything.
A large social media follower count also gives a good impression to the newcomers. It shows how established, reliable, and successful your brand has become. Thus, encouraging them to join the followers and even support your brand.
Moreover, having a lot of followers on your social media accounts lessens the chance of negative reviews. People are less likely to point accusing fingers at a brand with an impressive following. Hence, you’ll end up getting good reviews that will boost your brand reputation.
And a good brand reputation means you’re standing out from the competition. People will prefer your brand instead of others.
Increase in Sales
With a better profile and reputation, there is no way your online business will not soar through the sky. Increased revenue is the most amazing benefit of having a lot of social media followers.
Their role in improving the brand reputation and awareness ultimately leads to more people liking the business. An increase in interest would mean more customers!
In the professional world, we also term this process as lead generation. To explain a little: lead generation refers to the process where we generate consumer interest for a particular product or service that eventually turns into a sale.
Plus, a majority of potential customers prefer buying from popular brands. They tend to trust the business and automatically perceive the product/service to be top-notch. As a result, your online business will yield a constant and stable income.
Doorway to Opportunities
Gone are the days when you had to create several pages worth of resumes, host events, and distribute brochures to advertise the skillset/product/service you wanted to sell.
Today, a person with a stable internet connection and access to social media can rule the world. You can gain access to hundreds of people in minutes. And hundreds of people mean hundreds of opportunities.
Here is a breakdown of all types of opportunities that will become instantly available by having more followers:
Influencer Partnerships
A social media influencer refers to an individual who is an expert in a particular niche and has established credibility. The person must have a specific number of followers, depending on the social media platform.
- 6000 to 10000-followers for Instagram
- 1000+ followers for Twitter
- 10000-followers for Tik Tok
Since influencers can persuade others, they seek collaborations with growing and striving brands. People also term it as PRs.
Once your brand account will have a good number of followers, you will start receiving PR requests from influencers. Select the ones that have a staggering influence over their followers and send them PR packages.
As a result, more people will get to know your brand and purchase things to try out.
Brand Collaborations
Having a lot of social media followers also highlights your business amongst the already established ones. Many popular names are going to reach out for a collaboration.
In these, you might’ve to exchange products/services for reviews. Or, you may create a video or advertisement that supports both brands. These brands with brand collaborations will strengthen your profile. And, the audience will see you as a reliable brand.
Media & Features
There are several online magazines and news accounts on social media too. The fundamental purpose of these accounts is to spread knowledge about recent events, introduce new things, and offer the latest updates.
So, your growing business will also attract many such magazines and accounts. They will interview you and feature you. Some high-authority accounts also publish articles in newspapers and real magazines.
Paid Sponsorships
People simply love social media accounts and businesses with a large number of followers. They will see your massive audience as an opportunity for themselves. Hence, you will also receive paid sponsorship requests. Big names may try to connect and send you free things to promote. In return, you can charge money from them.
Boost in Website Traffic
Also, having more followers will direct traffic to your linked social media accounts and websites. For example, if you have an Instagram account with a good follower count, you can put the link to your website in the bio.
Your followers will eventually find and explore the link. Hence, you can boost website traffic and generate revenues. As for linked social accounts, you can direct the traffic to them and increase follower count there too.
Final Words
Social media is all about gaining attention, increasing your visibility, and attracting the right opportunities. When used properly, it can boost your business more than any conventional marketing method.
Having a lot of followers on your social media handles establishes you and your brand as an authority. People will reach out, connect, and increase sales.
We hope this article has answered all of your queries and resolved confusion. In case of any recommendations, do let us know below!