The History and Popularity of the Rubik’s Cube


Invented in 1974 by Hungarian architect Ernő Rubik, The colorful Rubik’s Cube quickly transformed from a simple educational tool into a global phenomenon. As we examine the history and popularity of the Rubik’s Cube, we uncover how this seemingly simple object became a staple of pop culture and a beloved puzzle for enthusiasts of all ages.

The Invention of the Rubik’s Cube

The story of the Rubik’s Cube begins in 1974 in Budapest, Hungary, with a young architecture professor named Ernő Rubik. Intent on finding a teaching tool to help explain three-dimensional geometry, Rubik created a solid cube that could twist and turn yet not fall apart.

Ernö Rubik enjoyed watching how the squares moved whenever he turned one section and then another. But, when he attempted to put the squares with the same colors back to their original position, he found it quite challenging. Rubik was oddly preoccupied with the challenge of solving the problem with the squares, and he spent a month turning the cube in different ways until he finally aligned all the colors. He later tried to challenge other people to solve the cube. Seeing how much enjoyment solving the cube brings to people, Ernö Rubik realized that he might have a profitable toy on his hands.

After patenting his design in 1975, Rubik began selling his invention, which he initially called the “Magic Cube.” It was first sold in toy shops in Budapest in 1977. However, it wasn’t until 1980, when the puzzle was spotted by the Ideal Toy Company and rebranded as the “Rubik’s Cube,” that the toy became a global sensation.

The Popularity of the Rubik’s Cube in the 1980s

Rubik's Cube on a table

The 1980s witnessed the meteoric rise of the Rubik’s Cube, transforming it from a novel puzzle into a cultural icon. After its rebranding and international launch by the Ideal Toy Company in 1980, the Cube quickly captivated a global audience. Its appeal was universal, transcending age, language, and culture making it a staple in homes, schools, and offices around the world. By 1981, the puzzle had not only become a must-have toy but also a symbol of intellect and creativity.

The Rubik’s Cube craze of the 1980s was fueled by the media, with newspapers, magazines, and television shows featuring the Cube and those adept at solving it. Books and guides on how to solve the Rubik’s Cube became bestsellers, and “speedcubing” competitions began to emerge, highlighting the puzzle’s impact beyond a simple toy to a competitive and educational tool.

The Rise of Speedcubing Competitions

Speedcubing, the art of solving the Rubik’s Cube as quickly as possible, took the world by storm following the cube’s surge in popularity. The first official speedcubing competition was held in 1982 in Budapest, Hungary, the birthplace of the Rubik’s Cube. This event marked the beginning of what would become a global phenomenon. Minh Thai, a Vietnamese teenager, won the championship by solving the cube in just 22.95 seconds, setting the stage for future competitions.

The rise of speedcubing competitions can be attributed to the Cube’s unique blend of challenge and accessibility, inviting enthusiasts to not only solve the puzzle but to master it. As the internet became more widespread in the 1990s and early 2000s, online forums and social media platforms allowed cubers from all corners of the globe to share techniques, strategies, and encouragement. This digital connectivity spurred a resurgence in the cube’s popularity and the competitive scene alike.

By 2004, the World Cube Association (WCA) was established to oversee competitions and maintain standards and records, formalizing speedcubing as a competitive sport. The WCA organized the World Rubik’s Cube Championship 2003 in Toronto, Canada, reigniting the competitive spirit among cubers worldwide. Since then, speedcubing competitions have been held regularly around the globe, featuring a variety of categories and attracting participants of all ages.

The Rubik’s Cube Today

An anonymous child playing with a Rubik's Cube

Today, the Rubik’s Cube remains a beloved puzzle, transcending its 1980s origins to maintain a vibrant presence in popular culture and competitive arenas. The Cube has evolved from a simple toy to a symbol of problem-solving and creativity, appealing to a new generation of enthusiasts. Innovations in cube design and technology have made the puzzles smoother and faster to operate, catering to the speedcubing community’s growing demands.

The competitive scene has flourished under the auspices of the World Cube Association (WCA), which now oversees a global calendar of events, including the World Rubik’s Cube Championship held every two years. The latest championship, attracting hundreds of competitors from around the world, showcases the Cube’s enduring appeal and the diverse community it has spawned. Records continue to be shattered, with the current world record for solving the Cube standing at an astonishing 3.47 seconds, achieved by Yusheng Du (Du Yusheng) of China in 2018.

Beyond competitions, the Rubik’s Cube enjoys a life in education, used by teachers worldwide to help students develop spatial awareness, problem-solving skills, and perseverance. The puzzle has also inspired a wealth of online content, from tutorials and solving algorithms to the personal stories of cubers who have found community and confidence through their engagement with the Cube.

Interesting Facts About the Rubik’s Cube

The Rubik’s Cube, with its colorful facets and twisting challenge, has fascinated millions since its introduction to the world. Beyond its status as a puzzle icon and competitive sport centerpiece, the Cube holds a treasure trove of intriguing details that enrich its storied history. Here are ten interesting facts about the Rubik’s Cube that shed light on its complexity, cultural impact, and enduring appeal:

  1. Patent Puzzle: Ernő Rubik initially called his invention the “Magic Cube” and filed for a Hungarian patent in 1975. It wasn’t until 1980, after catching the eye of the Ideal Toy Company, that it was rebranded as the Rubik’s Cube.
  2. Educational Tool: Originally designed as a teaching tool for explaining three-dimensional geometry, the Cube’s educational potential is vast, aiding in lessons on math, problem-solving, and spatial awareness.
  3. Artistic Inspiration: Artists and designers have been inspired by the Rubik’s Cube, creating everything from large-scale installations to portraits composed of solved and scrambled Cubes.
  4. Color Scheme: The standard color scheme of the Rubik’s Cube is white opposite yellow, blue opposite green, and orange opposite red. However, variations exist, including cubes designed for those with color vision deficiencies.
  5. Global Language: The Cube has its own universal language, with algorithms often notated using a standard set of letters and symbols that denote specific turns and twists, understandable to cubers worldwide.
  6. Guinness World Records: The Rubik’s Cube has been the subject of numerous world records, including the largest Cube ever built and the fastest solution by a robot.
  7. Blindfolded Solving: One of the more remarkable categories in speedcubing competitions is solving the Cube blindfolded, where competitors memorize the Cube’s configuration and then solve it without looking.
  8. Variations and Modifications: There are countless variations of the Rubik’s Cube, including larger versions like the 4×4 and 5×5, and even more complex shapes such as pyramids and dodecahedrons.
  9. Movie Cameos: The Rubik’s Cube has made appearances in various movies and TV shows, symbolizing intelligence, problem-solving, or the 1980s era, adding a touch of nostalgia or complexity to scenes.
  10. Digital Cubing: There are numerous digital platforms and apps designed for virtual Cube solving, allowing enthusiasts to practice and compete online, further expanding the community of cubers around the globe.


From its creation by Ernő Rubik in the 1970s to its rise in the 1980s and enduring popularity in the digital age, the Rubik’s Cube has continuously fascinated and challenged people around the world. Its journey through the decades showcases not only the timeless appeal of the puzzle but also the evolving community that surrounds it.

Additional Suggestions

  • The Rubik’s Cube is arguably one of the most popular toys in the 1980’s.
  • The cube puzzle toy can also be considered as one of the most iconic toys of the 80’s since it has remained popular decades after the 1980s.
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