Modelo is a popular brand of pilsner-style beer that is available in both bottles and cans. It is the second most popular beer in Mexico and the third best seller in the USA. The beer is produced under Grupo Modelo which is a large brewery in Mexico that exports beer to most countries of the world. Some of the export brands it includes aside from Modelo are Corona and Pacifico.
To produce, distribute, and sell good quality beers at a competitive price by optimizing resources and surpassing customer expectation is Grupo Modelo’s mission. One of the brand that helped the company with this mission is Modelo.
Casa Modelo was born in the small town of Tacuba, Mexico in 1925. For more than 90 years, it has been brewing and crafting perfectly balanced beers. With this, let’s take a look at the story behind the popular Modelo beers we have in the present time.
Casa Modelo was founded in 1925, the same year when Modelo Especial was first bottled. It was Grupo Modelo’s second brand after Corona, and Casa Modelo’s most popular beer. It is also referred to as the fastest-growing beer in America.
The company found inspiration from the treasured techniques of internationally renowned German brew masters which lead them in creating a model beer in Tacuba, Mexico. With this inspiration, they were able to come up with a brewing process and recipe which produced a consistently crisp and well-balanced beer that they named Modelo Especial, which means Special Model.
For the beer to show off its character, the brewery gave it a clear bottle with a unique shape then they sealed it with gold. In the present time, it can be bought either in bottles or in cans.
Also in 1925, another variety of Modelo beer was created which is the Modelo Negra. Its full name is Cerveza Negra Modelo. It is one of Grupo Modelo’s original beers and was first brewed in Mexico by Austrian immigrants. It was introduced as a draft beer in 1926.
Modelo Negra is a medium-boiled lager with slow roasted caramel malts that are brewed to give the beer a rich and smooth taste. Compared to Modelo Especial, it is brewed longer to enhance its flavors. This beer redefines “Dark Beer” because it is drinkable and extraordinarily smooth. It comes in an unusually shaped, wide brown bottle that has a trademark and gold label.
In 1994, Modelo introduced a light lager which they called Modelo Light. It is the light version of Modelo Especial.
Modelo Especial, Modelo Negra, and Modelo Light are the three well-known beers produced by Modelo years ago. But in the present time, they now have the Modelo Cheladas which comes in two varieties, Modelo Chelada Especial and Modelo Chelada Tamarindo Picante.
Modelo Chelada Especial is a classic michelada-style beer that is brewed with the same quality as all Modelo Beers. It has a combination of the authentic flavors of tomato, salt, lime, and beer, which gives it a refreshing taste.
Modelo Chelada Tamarindo Picante, on the other hand, is an authentic cerveza perparda that contains beer, tomato, lime, salt, and flavors of tamarind and chipotle. It has a balanced sweet and spicy taste.
Modelo Beers’ Fighting Spirit
With the popularity of Modelo beers over the years since 1925, Modelo Especial is now the official beer of UFC. Their partnership was announced on January 11, 2018. Modelo is known to promote fighting spirit, therefore, it is a great brand to be used by UFC.
Aside from being the official beer of UFC, Modelo also has the Fighting Spirit Cause Initiative. The goal of this cause is to give opportunities to people by providing them access to resources. Modelo believes that this will empower people, as well as communities to reach their potential and become successful.
Modelo beers certainly have a continuous success because they are being produced for more than 90 years now. With the fighting spirit that it promotes, it seems that Modelo will be producing more beers in the coming years.