The History of Modelo Beer

The history of Modelo beer is a rich tapestry woven into the fabric of Mexico’s vibrant brewing tradition. Since its inception in 1925, Modelo has grown from a local favorite to a global brand, synonymous with quality and taste. This journey through time reveals not just the evolution of a beer but also the story of a company that has navigated the tides of change to emerge as a key player on the world stage. 

From the founding of Cervecería Modelo in Mexico City to the creation of its iconic beers, Modelo Especial and Negra Modelo, this narrative is filled with milestones that mark the brand’s steadfast growth. As we trace the path of Modelo from its humble beginnings to its status as a beloved international brew, we uncover the dedication and craftsmanship that have defined its legacy.

The Beginnings of Modelo Beer

beer mug

The story of Modelo beer begins in the heart of Mexico City in 1925, a period marked by optimism and the spirit of innovation. In this bustling metropolis, Cervecería Modelo was founded with a clear vision: to craft a beer that would capture the essence of Mexican tradition and appeal to the tastes of the most discerning drinkers. At a time when the country was rapidly modernizing, the founders of Modelo saw an opportunity to create something that would stand the test of time, blending old-world brewing techniques with a fresh, unique flavor profile.

Modelo’s early days were characterized by a dedication to quality and craftsmanship. The brewery’s first product, Modelo Especial, was a pilsner-style beer that quickly gained popularity for its rich, crisp taste and became a staple in Mexican households and social gatherings. The introduction of Negra Modelo followed, offering beer aficionados a darker, Munich-style brew that showcased the brewery’s versatility and skill in adapting European traditions into something distinctly Mexican. If you want to know more about the popularity and the availability of Model beer worldwide, you can head over to Answering the Most Frequently Asked Questions About Modelo Beer.

The Different Types of Modelo Beer

Modelo beer has diversified its lineup over the years, offering a range of flavors and styles that cater to a variety of tastes. Here are some of the key types of Modelo beer, each with its own unique character:

Modelo Especial

Introduced in 1925, Modelo Especial is the original beer that marked the beginning of the Modelo brand. This pilsner-style lager quickly became a favorite for its full-bodied taste and slightly sweet, well-balanced flavor. Modelo Especial’s crisp and refreshing profile makes it a popular choice for any occasion.

Negra Modelo

Negra Modelo bottles

Launched in 1926, just a year after the brewery’s inception, Negra Modelo brought a different taste to the table. This Munich-style dunkel lager is known for its rich, dark color and smooth caramel flavor with hints of chocolate. Negra Modelo stands out for its robust profile, offering beer lovers a deeper, more complex option.

Modelo Light

Modelo Light is a relatively newer addition, catering to those seeking a lighter, lower-calorie option without compromising on taste. This light lager combines the classic Modelo flavor with a refreshing, easy-to-drink character, making it a great choice for social gatherings and casual enjoyment.

Modelo Chelada Especial

Expanding its range to include flavored beer options, Modelo introduced Modelo Chelada Especial. This ready-to-drink mixture combines Modelo Especial with the tangy flavors of lime and salt, inspired by the traditional Mexican chelada. It’s a flavorful twist on the classic beer, offering a zesty, refreshing experience.

Modelo Chelada Tamarindo Picante

Adding to its chelada lineup, Modelo Chelada Tamarindo Picante offers a unique blend of tamarind and chipotle peppers with beer. This version provides a sweet and spicy kick, appealing to those who enjoy bold, adventurous flavors in their beverages.

Each type of Modelo beer offers a distinct taste experience, from the classic lager to innovative flavored options. Whether you prefer the timeless appeal of Modelo Especial or the bold tastes of the chelada varieties, Modelo’s range has something to satisfy every palate. 

Interesting Facts About Modelo Beer

Modelo beer, with its deep roots in Mexican culture and its impressive rise on the international stage, offers a fascinating story that’s as rich and varied as the beer itself. Here are ten interesting facts about Modelo beer that highlight its unique journey and characteristics.

  1. Founded in 1925: Modelo beer was introduced by Cervecería Modelo in Mexico City, quickly establishing itself as a staple in the Mexican beer market.
  2. Two Flagship Varieties: Modelo is best known for its two main varieties, Modelo Especial, a pilsner-style lager, and Negra Modelo, a Munich-style dunkel, each offering distinct flavors that cater to different tastes.
  3. International Acclaim: While deeply rooted in Mexican tradition, Modelo has gained international acclaim, becoming a beloved beer in numerous countries around the world.
  4. Iconic Packaging: Modelo Especial’s iconic gold foil covering the top of its bottle is instantly recognizable, intended to signify quality and protect the beer from contaminants.
  5. Negra Modelo’s Unique Recipe: Negra Modelo, known for its rich, full-bodied flavor, was crafted to offer a taste of Munich’s famous dark lagers, combining the best of Mexican and German brewing traditions.
  6. A Beer for Food Pairing: Chefs and food enthusiasts often recommend Modelo, particularly Negra Modelo, for its ability to pair well with a wide range of foods, from spicy Mexican dishes to hearty meats.
  7. Sponsorship and Cultural Impact: Modelo has become synonymous with cultural events, sponsoring sports teams, music festivals, and becoming a part of celebrations across its markets.
  8. Expanding Range: Beyond its main varieties, Modelo has expanded its range to include Modelo Chelada, combining beer with the flavors of lime and salt for a refreshing twist.
  9. Modelo’s Commitment to Quality: From its inception, Modelo has been committed to using high-quality ingredients and traditional brewing methods to ensure the best taste experience for its consumers.
  10. A Symbol of Mexican Pride: Modelo beer is not just a beverage; it’s a symbol of Mexican craftsmanship and pride, representing the country’s rich brewing history and cultural heritage.


The journey of Modelo beer is a reflection of its dedication to quality, innovation, and an unwavering connection to its heritage. As Modelo continues to expand its reach, the essence of what made it a beloved choice remains unchanged.