Home Classic Cartoons Uncover the Interesting History of Underdog, A Classic Cartoon

Uncover the Interesting History of Underdog, A Classic Cartoon

“Underdog” is an animated television show that captured the hearts and imaginations of viewers with its unique blend of humor, adventure, and superhero antics. Premiering in 1964, “Underdog” quickly became a beloved fixture of children’s programming, offering a fresh take on the superhero genre. The show centered around a mild-mannered canine, Shoeshine Boy, who transforms into the caped hero Underdog, speaking in rhymes and battling a variety of villains to protect the city and his love interest, Sweet Polly Purebred.

Created by W. Watts Biggers and Joe Harris for the advertising agency Dancer Fitzgerald Sample to promote General Mills cereals, “Underdog” was more than just a marketing tool—it became a cultural phenomenon. With its catchy theme song, memorable catchphrases, and a clever mix of comedy and action, “Underdog” stood out from other superhero cartoons of its time. The show’s appeal lay not just in its entertaining stories but also in its underlying themes of bravery, justice, and the timeless battle between good and evil.

In this article, we dive into the captivating world of “Underdog,” exploring the show’s origins, its impact on the animation landscape, and the reasons behind its enduring popularity. Join us as we revisit the adventures of this unlikely hero and the legacy he left in the realm of animated television.

The Origins of “Underdog”

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The origins of the “Underdog” animated TV show, which later grew into a beloved classic of the 1960s, are rooted in both creativity and commerciality. The character of Underdog was conceived in 1964 by W. Watts Biggers, who worked with co-creator Joe Harris for the advertising agency Dancer Fitzgerald Sample. The agency aimed to create a new animated series that would simultaneously entertain audiences and promote General Mills cereals, a novel approach in the era of burgeoning children’s television programming.

“Underdog” emerged against the backdrop of a growing fascination with superheroes in American culture, yet it distinguished itself by parodying the traditional superhero trope. The central character, Shoeshine Boy, was a humble, unassuming canine who, upon uttering the phrase “There’s no need to fear, Underdog is here,” transformed into the caped hero Underdog. This character was designed to be a parody of Superman, boasting similar superpowers and a secret identity but with a more comical and approachable demeanor. His rhyming speech, a unique characteristic, added a whimsical, poetic element to the dialogue and made his character more memorable and engaging for the audience.

The show was produced by Total Television, a production company formed by Biggers, along with Joe Harris, Treadwell D. Covington, and Chester “Chet” Stover, who also worked at the advertising agency. Their goal was to create a series that was entertaining and appealing to children yet sophisticated enough to attract an adult audience. The show’s format was a mix of humor, adventure, and moral messages, with Underdog often saving the day and defeating villains in a series of episodic adventures.

“Underdog” quickly captured the imagination of viewers with its unique blend of humor, catchy music, and superhero antics. The series not only succeeded in promoting General Mills cereals but also became a standalone success in the world of animation. Its debut during the golden age of television animation allowed it to benefit from the widespread reach of the medium, endearing the character of Underdog to a wide audience and ensuring its place as a memorable and iconic figure in American pop culture.

The Popularity of “Underdog”

After its inception in the 1960s, the character of Underdog swiftly rose to prominence, capturing the imaginations of children and adults alike. This surge in popularity went far beyond the initial expectations of its creators and the advertising agency that commissioned it. The show’s blend of humor, adventure, and a relatable underdog protagonist struck a chord with audiences, making the character a beloved figure in American pop culture.

In the years following its original broadcast, Underdog’s appeal endured, largely due to the character’s unique charm and the show’s clever writing. Unlike many other superhero characters of the time, Underdog was accessible and humorous, which made him particularly endearing to a younger audience. His catchphrase, “There’s no need to fear; Underdog is here,” became a part of the American lexicon, symbolizing timely assistance and heroism in the face of adversity.

The popularity of Underdog led to a wide range of merchandise, including action figures, comic books, and apparel. These items allowed fans to engage with the character beyond the television screen, further embedding Underdog into the fabric of American childhood. The show’s reruns, which aired on various networks long after the original episodes were broadcast, helped introduce Underdog to new generations of viewers, sustaining his popularity over the decades.

Additionally, Underdog’s influence extended into other media and entertainment forms. He appeared in parades, was referenced in songs, and was a fixture in pop culture references, illustrating the character’s broad appeal and recognition. This widespread popularity eventually led to the 2007 live-action film adaptation, bringing Underdog to the big screen and introducing him to an even wider audience.

Interesting Facts About “Underdog”

With its unique blend of superhero adventure, humor, and catchy rhymes, “Underdog” captured the hearts of viewers and left a lasting legacy in the world of animation. Beyond its entertaining surface, “Underdog” is filled with fascinating tidbits and milestones. Here are ten interesting facts about the “Underdog” TV show that highlight its distinctive place in television history:

  1. Debut and Run: “Underdog” first aired in 1964 and continued until 1973, enjoying a successful run that captivated a generation of viewers.
  2. Syndication Success: After its original run, “Underdog” remained popular through syndication, reaching new audiences and maintaining a strong fan base.
  3. Original Network: The show first premiered on NBC and later moved to CBS, becoming a fixture of Saturday morning cartoons.
  4. Theme Song Popularity: The “Underdog” theme song, with its memorable line “There’s no need to fear, Underdog is here,” became one of the most iconic and recognized theme songs in TV history.
  5. Comic Book Adaptations: The popularity of the show led to a series of comic book adaptations, expanding the adventures of Underdog and his companions.
  6. Voice Talent: Wally Cox, a well-known actor and comedian, provided the voice for Underdog, bringing a unique charm and wit to the character.
  7. Innovative Format: “Underdog” episodes were serialized, with continuous stories spread across several episodes – a format that was relatively unusual for animated shows at the time.
  8. Crossover Appearances: Underdog appeared in various other animated series and specials, showcasing his popularity and crossover appeal.

These facts about “Underdog” shed light on the show’s innovative approach to animation, its cultural significance, and the reasons behind its lasting appeal, making it more than just a cartoon but a cherished part of television history.


The enduring popularity of Underdog is a testament to the character’s universal appeal and the show’s innovative approach to the superhero genre. By blending comedy with action and underdog themes, the creators of Underdog crafted a character that transcended its commercial origins to become a cherished part of American entertainment history. Even today, Underdog remains a symbol of hope, humor, and the unexpected heroism found in the most unlikely characters.

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