Custom boxes have been trending these days. Besides just looking good and luxurious they also play a vital role in the business or brand. More often than not, it usually is a marketing strategy to spread more awareness and attract more customers.
Here are some more reasons you should start customizing your shipping and packaging boxes;
One of the things that customers recognize your brand for is the way you package your products. Most brands haven’t put much thought into this and tend to ship their products to their customers in plain boxes; nothing unique.
And if your box looks just like the rest, you would not be able to connect with your customers on the next level. You will be ‘just another store’. Yes, that is how much difference custom boxes make. It is a chance to show your brand’s personality and connect with your customers.
They are Memorable
Something as simple as putting your logo on the box, signing it off, or just choosing a pretty box with a bunch of bright colors goes a long way as far as branding and customers remembering your products. And, the next time your customer wants to order the same product again, you better trust they will remember you.
With custom boxes, you get to design the exact size boxes you need for each product. Mostly, packaging boxes are limited to specific standardized sizes. And you will not always get the perfect fit for your products. You end up using bigger boxes and wasting space plus spending more on void-fill material.
Things to Keep in Mind While Choosing your Customized Shipping Boxes
Choosing custom boxes for packaging may sound easier than it actually is. While at it, here are a couple of things you want to keep in mind;
Your Brand vs. Your Customer
The first thing you have to consider is your company. Custom packaging boxes are a reflection of who you are, what your values are, what you stand for, your personality, and more. They are more than just ‘custom boxes’. They are a mark.
You also have to put your customers in mind. Who are they? What is their age group? What is their gender? What do they like?
Answering questions like these (even though they seem insignificant in your decision-making) will enable you to choose the right colors, patterns, words, images, and just inspire your design in general.
Every custom box has a purpose. Yes, they are made to spread awareness, make your customer happy, and look good and memorable. But they should also be designed in accordance with the law, especially when it comes to the labels.
So you need to understand whatever information that is going on in the package. The message on the labels is highly sensitive and could cause trouble if you are not careful.
Some of the information and message you might want to pass through the labels on the package may include warnings, directions of use, and such. If this information is not correct you just might find yourself facing litigation
Quality and the Type of the Boxes
Quality is definitely one of the factors you also want to put on the front line. Poor quality may lead to product damage during shipping. This could be too much squishing or too much pumping. Whatever the case, quality is the key.
You also want to keep in mind the type of products you are shipping; the size, the material, how long it will take to reach your customers, climate and temperature concerns, and such. This will help you decide on the type of box you will need