The online casino business is a very lucrative business provided you know what you are doing. One of the key factors in running a successful online casino is having top-notch software. If you are using poor or average online casino software, it’s going to be difficult for you to run a successful operation and stay competitive.
Today’s online casinos use a host of technologies
Today’s generation of online casino players are tech savvy and want the very best that technology has to offer. Outdated casino software and software that is not user friendly is the surest way to go out of business. We take a look at the different types of software that a casino operator needs to use.
Choosing an online casino software depends on a number of factors. The first is obviously budget as there are lots of different casino software providers in the industry. Some of them are major providers and their software is expensive while new and upcoming software providers have cheaper software versions but their software is often untested or lacks certain features which is why it is less expensive.
The second factor in choosing an online casino software is determining what games you are licensed to offer / want to offer. iGaming operators will have to choose between online slots, casino games, live casino games, sports betting, daily fantasy sports, e-sports and virtual games.
Casino operators will also have to make a decision based on graphics, user-friendly interface, chat support and mobile support. Operators will also need to decide on whether they want to go with the traditional casino download software option or prefer to use instant play games. Operators will also have to look at the latest SSL encryption technology and firewalls to ensure that their online casino is safe and secure. Hackers are always targeting online casinos to steal players’ personal and financial information. Thus investing in robust online security software becomes a priority for every online casino operator.
Online Slots Software
The most popular and lucrative gaming option for casino operators are online slots. Stats show that slot machines generate more than 50 percent of gaming revenue for land based casino operators and it is the same when it comes to online casinos. Players love playing online slots as they are based purely on luck and require no gaming strategy.
Modern online casinos are doing away with chunky slot software where games have to be downloaded and games that take a lot of bandwidth to load. The best slot developers in the business like NetEnt, Microgaming and Playtech are now making instant play slots which can be accessed and played via a desktop or mobile browser.
Some software developers are now using a technology similar to loot boxes in video games where slot developers have the option of paying a top up to access special features and see if they can come out with bigger prizes. You can click here to find out more information on how online slots work.
The top iGaming operators in the world realize that the future of online gaming is in mobile gaming. They have invested heavily to ensure that their online casinos are mobile friendly. The big operators have developed mobile gaming apps that are available in both Android and Apple stores. These mobile gaming apps are usually free to download and give players a variety of features that allow them to have access to a virtual casino from their mobile device.
Casino operators, who do not have the resources to develop a mobile gaming app, do the next best thing and customize their casino software to be mobile friendly. This allows players to open their mobile browser, type in the casino URL and have mobile access to all of their casino games, bonuses and banking options.
If you are looking to offer your services across different markets, then it is essential for you to have a multi-language platform. There are a number of good multi-language gaming platforms in the market. You can choose one depending on your budget and which market you are looking to cater to.
This is one of the most critical parts of running a successful online casino business. No matter how good your casino software is, you need to ensure that you are using hosting from a reputed provider. The bandwidth and hosting features need to be world-class if you are going to provide your players with the best online casino experience in the world.
If you get average hosting, your players will run into numerous problems including slow loading, disconnects, downtime and even hacking! You also have the option of hosting your own server but that will be an expensive affair. So if you don’t have the financial resources to do so, it is better to pick a reputed hosting provider!
The global iGaming market is extremely competitive and the only way for casino operators to stay relevant and compete for market share is to use an aggressive marketing campaign. This is why it is essential for casino operators to deploy the latest and best marketing tools in the business.
Marketing will include a number of factors from getting players to opt-in, managing an e-mail list, sending out bonuses and promotions on a regular basis, using social media marketing and video marketing. Casino operators must keep all of these factors in mind before selecting a marketing software. One good way of getting this done is to put together a higher powered in-house marketing team!
Customer Service Technology
Players are always interested to know what kind of customer support an online casino has. Casino operators will have to decide on what software they are going to use depending on their budget and requirements. The customer service technology in the market allows operators to offer chat bots, live chat support and also auto-reply email functions.
To run a successful online casino will require you to invest in high quality gaming software. Do take the time to research different casino software providers before making a decision because at the end of the day, the quality of your online casino software could make or break your online casino!