Instagram is one of the best online platforms for artists, businesses, and content creators to promote their work, earn a following, and invite people to view their online portfolios or businesses. However, to get the most out of this app, you need to learn how to use Instagram analytics. It pertains to the information such as the number of views you get on your Instagram posts and stories, and as well as the number of likes, follows, and comments on your content. It will help you better understand your audience and how your posts perform to aid you in making better content that will invite more potential clients and boost the number of your followers.
There are built-in analytics tools on Instagram that you can use, and they are great for those who are just getting started. However, there is also a range of third-party Instagram analytics tools that you can find, which offer their own benefits. The best Instagram analytics tools will help you in making your Instagram account the best it can be. If you want to learn more about these, here are the top Instagram analytics tools.
1. Instagram Internal Analytics
As mentioned earlier, Instagram has its own analytics for business. If you only have a personal account on Instagram, you can set up a business account to access the analytics. But if you do not want to create a brand new account, you can switch your existing account into a business account, too, easily. All you need to do is have a Facebook page that you can connect with your business account. The best thing about Instagram’s internal analytics is it’s free.
You can find the analytics tool of Instagram on your business account under “Instagram Insights.” It includes tools that provide a range of useful information on your posts’ performance and followers. The internal analytics of Instagram can tell you the number of times users visited your profile, the number of users who viewed your posts, website clicks, the demographics of your followers, and as well as how people found your posts.
2. Share My Insights
Share My Insights is an Instagram analytics tool that can show you the full history of your account’s statistics and insights for you to be able to look back and see which content gave you the most engagement in the past week, month, or even year. It will also enable you to track your competitors and find valuable insights that you can use to boost yours. This tool will show you which posts are performing the best, so you can focus on creating excellent content.
In addition to those, Share My Insights can also help you understand who your audience is and where they are from, to target the users who already love your brand. And if you are working with a team on updating your Instagram account, this tool can also make team collaboration easier. You can give your team access to view insights from the accounts they need to work on. You can add unlimited team members and teams without the need to pay extra money.
Squarelovin is an Instagram analytics tool that can provide you with additional insight into how your account is growing. It can also give you a monthly analysis of the performance of your account. You can use it to view a complete history of your posts and how each of them performed. They can also be broken down by year, month, day, or hour.
This analytics tool can also show you the best time and the worst time of the day to post content, which is based on your past performance. It means that it can identify the time when your followers are usually online to check their accounts and see your posts. It also provides a lot of information that can help you promote user-generated content. Aside from that, this tool also allows its users to see which filters on Instagram are performing well. Be sure to also consider options like jarvee as well.
4. Hootsuite Analytics
Hootsuite is popularly known as a scheduling tool, but it also offers a great analytics tool for Instagram. It can show you data from the past, compare metrics over specific time periods, and run custom reports whenever you want. Aside from that, this tool can also take a look at the performance of specific posts using your preferred metrics. It can also monitor the response time of your account in customer service conversations and as well as rank the comments by sentiment, depending on if they are positive or negative.
Also, Hootsuite can support other major social media platforms, as well. Meaning, you can use it to collect all of your analytics in one place and see easily what is working and what you need to improve.
Keyhole is a great tool to use when it comes to tracking hashtags and keywords on Instagram. It is a conversation tracker that is useful for monitoring real-time promotions, branding hashtags, and when holding Instagram contests. However, if you want to access the date going back for more than a week, you will need to upgrade to an Enterprise account. When it comes to analytics, Keyhole can help you track how often hashtags are being used, who’s using them, the hashtag engagement, trend analysis, and more.
Crowdfire is a great Instagram analytics tool for business. It has a lot of features that can help users find new followers who are likely to be interested in your content. This is done by showing you users who are relevant to your content, current followers, and hashtags. It can also make it easy for you to follow the audiences of your competitors.
This tool can also identify inactive users and people who have unfollowed you. It is useful since there’s a limit of only 7,500 users that you are allowed to follow at one time. Therefore, if you are following lots of inactive users who don’t follow you back, Crowdfire can help you identify potential followers. It also has all the usual analytics features for Instagram, such as tracking the performance of posts, scheduling content, and managing multiple social media accounts. You can also access it for free, but to use the analytics feature, you need to pay for a Plus plan.
Socialbakers is a free Instagram analytics tool where you can create your own dashboards. There are lots of areas to look at when it comes to analytics. However, the time period is fairly restricted with its free version.
This tool will enable you to see what your tops posts are, the most used hashtags, and general statistics on your posts and followers. It can also show you impressions, reach, and interactions. It is very easy to navigate and use and is perfect for top-level insight and analysis. For its paid version, it will allow you to also link accounts from different platforms, including Facebook, YouTube, and Twitter.
These are the top Instagram analytics tools that you can try. All of them can provide you with all the useful information you need to improve your content and gain more followers to make your business successful.