Todd Leopold Shares Do’s and Don’ts of Strategic Planning


Strategic planning is essential for any organization looking to remain competitive and viable long-term. However, experts like Todd Leopold in Rocklin, CA, say it is also a complex process that requires careful consideration and execution to achieve desired results. With that said, here are some do’s and don’ts of strategic planning to keep in mind when creating a strategy for your business.

Do Set Clear Goals

Todd Leopold says the first step in effective strategic planning is identifying clear goals. What do you want to accomplish? What are the specific objectives you need to reach? Defining these goals will help you focus your efforts and ensure they are aligned with your organization’s overall mission. It will also provide a roadmap as you move forward with strategizing. Additionally, setting measurable milestones or benchmarks can provide a sense of accomplishment along the way and help ensure progress toward meeting more significant goals.

Do Analyze Resources

Once you have identified your objectives, it is time to determine the resources available to help you meet them. This includes financial resources such as budgets and personnel resources such as staff members or contractors who can assist with specific tasks. Understanding what resources are available will give you an idea of what can realistically be achieved, given the limitations encountered. It will also allow you to adjust expectations accordingly.

Do Engage All Stakeholders

When creating a strategic plan, all stakeholders involved in its implementation must be aware of their roles and responsibilities throughout the process. This means engaging not just senior management but also employees at all levels within the organization who the changes may impact brought about by implementing new strategies or adjusting existing ones. Ensuring everyone understands their role in making the plan successful will go a long way toward ensuring its success overall.

Don’t Focus on Short-Term Goals

It may seem tempting to focus only on short-term goals when crafting a strategic plan, but this rarely leads to sustained success. Instead, it is best practice to think about how current strategies will align with long-term objectives so that there is consistency from one year (or cycle) of planning into another. So that tiny successes can accumulate over time into larger ones. Doing this requires a more holistic view of how decisions made today can shape future outcomes for years, which requires patience, foresight, and discipline on behalf of all stakeholders involved in crafting strategies together.

Don’t Overlook the Human Element

Todd Leopold says strategic planning isn’t just about developing plans and tactics; it also involves people who have a vested interest in the success of the organization or business. It is essential not to overlook this human element when creating strategic plans – ensure that all stakeholders feel included in the process and that their opinions are considered when making decisions. Additionally, ensure that everyone understands their role in executing the plan by providing clear expectations regarding timelines and responsibilities.

Don’t Underestimate the Resources Needed

One of the most common mistakes made during strategic planning is underestimating resources needed for implementation – both financial resources and human capital required for the execution of tactics outlined in the plan. Make sure you have a realistic assessment of what resources are available before committing yourself too deeply to certain aspects of your project – this will save you time and money down the road!

Don’t Rely on Gut Feelings

There may be times when going with your gut instinct seems like the right thing to do, but relying too heavily on intuition can be problematic when creating a strategic plan. Gut feelings are often based on limited information, which can lead to decisions that aren’t backed up with data or evidence. Additionally, intuition doesn’t constantly accurately assess risks or consider potential outcomes, so conclusions must be supported by facts rather than gut feelings alone. Asking questions like “What could go wrong?” or “What would happen if we did X instead of Y?” will help ensure that all decisions are grounded in reality rather than relying on mere guesswork or assumptions without data-driven insight into how those choices might impact the company in the long run.

Don’t Rush Through It

Todd Leopold says taking time with your strategic planning process is just as important as making any other decision within your organization. Rushing through things can lead to poor decision-making, negatively affecting short-term and long-term performance if not corrected quickly enough. Before beginning each step of the process, take some time to analyze what needs to be done and how best it should be executed before jumping right into implementation mode—this way; you reduce risk while ensuring that everything runs smoothly from start to finish.


Strategic planning is an invaluable tool for any organization or business. However, it’s essential to remember that the process must be approached with forethought and due diligence to ensure success. Taking into consideration these tips can help you avoid some of the most common pitfalls associated with strategic planning and will go a long way toward ensuring its success in the long run.  Good planning today can help you reap rewards tomorrow!


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