It takes more than a hundred tasks to optimise your website, including content management, keyword analysis, blogging, guest posting, social media visibility, PPC, and the gamut of link building activities. So why should you bother with link building when there’s a notion out there that the practice is outdated?
The fact of the matter is that link building is now one of the most powerful signals Google, Bing and Yahoo use when ranking websites. Still not convinced? Here are 7 seven reasons that’ll sway your view.
Improves online visibility
The crawlers of the major search engines mine every do-follow link, working its way in and out of every website. The consistency of the links associated with your website lets search engines gauge your website’s authority.
Experts say, the better the profile of the connection on your website, the higher it ranks in the search results. Therefore, it helps to enhance the online visibility of your website.
A major impact on search relevance
As already mentioned, the crawlers evaluate any do-follow link to your website, and this allows the search engines to assess your website’s relevance.
For example, if any of the domains to which your website is connected are lifestyle blogs, then your website would most likely show up in results if a user searches for some lifestyle-related subject.
Brand mentions on authority sites boost your site ranking
Quick and easy branding for your content is another advantage your link building activities will bring. Sure, the target market starts becoming aware and noting your brand when your website gets a brand mention on an authority blog. This, thus, helps to promote and gain recognition for your brand.
The idea of content marketing is built around link building
No matter how spectacular a blog post you create is, it would be useless if no read it. With the aid of connection building activities, your brand content marketing strategies will significantly increase.
You can take it a step further by also creating interesting and engaging content to share as guest posts on other authority pages with substantial traffic. This, therefore, helps to increase the chances of your target audience reading your post.
Helps to create a community of bloggers and influencers
Seeking backlinks from the domains of various bloggers and influencers lets you engage better with them and exploit the value that your website offers. This also allows you to build a community of prominent bloggers across your website niche who can verify the quality, consistency and usefulness of your content for target readers and brand consumers.
Boosts traffic
The key purpose behind linking-building activities is to improve traffic to your website. Higher traffic means, in plain terms, more leads, which essentially means more sales.
Links will direct readers moving from the guest blog page to your website and thereby increase the total traffic on your website.
Helps you rank for new keywords
As already mentioned, the crawlers examine the anchors used for creating backlinks to determine the relevance of your website. But it gets better… Such anchors further serve as keywords for your website and thus help you rate your website for new terms.
If the above resonates with you or if you feel like you’re recent efforts have been failing, you may want to consider inquiring about custom link building services. Seize the chance to expand your business reach and brand authority by utilizing the knowledge of an expert without wasting a fortune on marketing yourself.