Vitamin C – Overview, Market Insight, and Trends for this Supplement Titan


Most of the world is no stranger to the benefits of Vitamin C supplements. Since the dawn of time (most likely), humans have sought Vitamin C in various ways, especially from citrus fruits and other plant-based vitamin sources.

Therefore, it is no surprise that Vitamin C supplements have been a popular dietary supplement in many homes for many decades and show no signs of slowing down. Of course, like every major dietary supplement during the pandemic, Vitamin C experienced a major spike in popularity as a search term in March of 2020. While the popularity of Vitamin C supplements has since normalized, the market for them has not slowed down as much.

Interest in Folic CeraVe Skin Renewing Vitamin C Serum as a Search Term from 2017 till 2022

For instance, some skin-renewing Vitamin C facial moisturizing serums have grown over four thousand percent in popularity in the past three (3) years.

We provide an overview of Vitamin C as a supplementary titan, its market insights and trends, and reasons why you might be interested in Vitamin C supplements as a retailer.

Vitamin C – An Overview

WebMD describes Vitamin C as an essential vitamin that must be consumed in a balanced diet and can be easily found in fresh fruits and vegetables. Vitamin C is an essential vitamin required for the development and proper function of the human body, and it also plays a critical role in the proper function of the immune system. While most experts recommend getting a proper amount of Vitamin C from diet instead of supplements, a huge portion of consumers gets their Vitamin C from supplements. This is primarily because of the ease of access and absorption.

Oranges are the most popular source of Vitamin C. Other Vitamin C sources include lemon, grapefruit, kiwi, bell peppers, strawberries, tomatoes, white potatoes, and cruciferous vegetables like broccoli, cabbage, Brussels sprouts, and cauliflower.

One major property of Vitamin C or ascorbic acid is that it is soluble in water. This means that while Vitamin C is properly delivered to the body’s tissues, its solubility makes it harder for the human body to store it well. Therefore, Vitamin C needs to be taken daily via food or supplements.

It wasn’t until 1932 that scientists officially discovered Vitamin C as the vitamin responsible for preventing colds and other diseases. However, even before the discovery of Vitamin C, nutrition experts recognized that something in citrus fruits could prevent scurvy, a disease that killed as many as two million sailors between the years 1500 and 1800.

The Uses of Vitamin C Supplements

Vitamin C, or its equivalent in the form of fruits and vegetables, has been used to prevent and treat diseases for centuries. Therefore, Vitamin C supplements have been popular for quite a while.

Below are some of the proven benefits of Vitamin C:

  • Vitamin C supplements and their various sources are used in the control of infections and the healing of wounds.
  • Vitamin C is a powerful antioxidant that may be used to neutralize harmful free radicals in the body.
  • Vitamin C is required for the production of collagen, another essential ingredient in the body needed by the skin to look healthy and youthful. Plus, collagen can be found in various essential parts of the body system, like the nervous and immune
  • Vitamin C intake may help improve the absorption of iron in the body.

Note: Vitamin C is easily destroyed by heat and light. Therefore, high-heat cooking temperatures can break down Vitamin C in food. Also, since Vitamin C is soluble in water, it can be easily lost in cooking liquid if the liquid is not consumed with the food.

Market Insights and Trend of Vitamin C Demand

In terms of market trends and market share, the Vitamin C supplement market is forecasted to grow massively. While the competition is generally high due to the longevity of Vitamin C in the supplement market, a retailer with the right product and marketing can still break even.

The interest in Vitamin C as a search term has risen steadily from 2017 to 2022, with a sharp spike in 2020 during the Covid-19 pandemic due to the high demand for supplements and a low number of suppliers.

Interest in Vitamin C as a Search Term from 2017 till 2022

Interest in Vitamin C as a Search Term from 2017 till 2022

According to Vantage Market Research, the global Vitamin C market size is projected to surpass $1.8 Billion by 2028. It is estimated that the majority of the growth will likely come from Asia Pacific, where Vitamin C demand is forecasted to increase at a CAGR of 8.6% between 2021 and 2024.

The development of new products and services in the Vitamin C supplement industry presents new and exciting opportunities to entrepreneurs in the supplement market.

Some of the factors that will drive the growth of Vitamin C in the next coming years include:

  • A growing inclination of the general mass toward dietary supplements
  • The increasing traction in cosmetic and personal care products
  • The increase in demand for Vitamin C-rich foods and beverages.

Amazon Sales Results for Vitamin C based on AMZ Scout Search Index

Amazon Sales Results for Vitamin C based on AMZ Scout Search Index

The Amazon sales results for Vitamin C, as obtained from AMZ Scout, show that Vitamin C retailers make an average monthly sale of $129,124, and the niche history also shows that Vitamin C was on a steadily rising trend with a sales spike in September 2021 and popularity spike in December 2021.

The Vitamin C supplement market still has enough space for new retailers to make a name and profits for themselves.

Amazon Niche History Results for Vitamin C based on AMZ Scout Search Index

Amazon Niche History Results for Vitamin C based on AMZ Scout Search Index

Entering the Supplement Market as a Vitamin C Private Label Retailer

SMP Nutra is regarded as one of the best supplement manufacturers in the United States. SMP is the most responsive Vitamin C dietary supplements manufacturer providing premier private-label supplements in the United States.

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