Branding is an integral part of business marketing. It communicates your values and what your business stands for. Proper branding gives your business more visibility and helps it stand out in a competitive market.
Statistics show that it only takes about 0.05 seconds for a potential customer to form an opinion about your brand and decide whether they want to continue exploring your offers. In a nutshell, you only have one chance to make a first great impression. Here are four branding tactics you can use to draw attention and attract more customers.
1. Know Your Target Audience
Before you approach a logo or web design expert to create your brand imagery, think deeply about what will appeal to your audience. What appeals to you as an individual may not appeal to your target audience.
Spare time to learn about your ideal customer. Analyze different age groups, genders, and professionals. Good branding should instantly influence the target customer and let them know what your business is all about. No one is willing to spend even a minute of their time studying what your branding visuals represent.
2. Use Great Images
Carefully selected images can significantly enhance your brand’s visibility. Color is another critical element you should not ignore. According to one research, using a signature color in branding can increase brand recognition by up to 80%.
Choose a great background for your website and use slides–but don’t overdo it. Anyone visiting your blog or website should see a unified theme with a single tone, style, and brand message. Your website designer can help you achieve that harmony.
3. Position Your Brand
Think of what would make someone choose your products or services over your competitor’s. Include those standout features in your content, visual designs, and marketing. Coming up with a unique tagline can be difficult, especially in a saturated market. But you don’t have to copy your competitors. Instead, take time to study their branding and identify gaps you can fill and stand out as an authority.
For example, lenders initially required loan applicants to visit their premises with their cars and logbooks for loan processing. I Need Cash Now, an auto money company, took a different path. It moved all its operations online, allowing customers to apply for loans remotely. You can advertise the unique services you offer with your branding. Communicate to customers what gives you an edge over others offering the same products and services.
4. Focus on Your Logo Design
A good logo is simple, practical, and conveys the intended message. Some of the worlds’ most famous logos are simple but clearly display what their brands sell or stand for. Avoid unnecessary detailing in your logo. Instead, focus on a single element that defines your brand. A simple logo helps people remember your business more easily.
A well-designed logo validates your professionalism and gets people to stick around. Potential clients know who you are, what you do, and how your business benefits them. People with no prior knowledge of your business know that you do great work.
