Are you trying to find new ways to promote your business? Traditional marketing methods can only get you so far. You need to start advertising online if you want people to notice your products.
Unfortunately, 45% of businesses don’t know enough to have a proper digital marketing strategy for their business. If this sounds like you, it pays to know what the new types of strategies are in marketing. Keep reading to learn seven of the methods that you should know and do consider checking out the best b2b marketing strategies too.
1. Messaging Applications
You don’t have to rely on typical advertisements anymore to promote your products. You can advertise your products straight from the messaging applications consumers are using today.
Applications like Facebook Messenger and WhatsApp are providing businesses new tools for getting their business noticed. You can now talk to your customers directly with these applications. With the added personalization required for marketing, direct communication is a great way to show that you care about your customers.
The best part is that these applications are beginning to integrate shopping straight into the messaging systems. Your customers won’t need to leave their app to do any of their shopping.
2. Chatbots
Most online stores have a chat support options for their customers. The problem is, it takes a lot of employees to handle your chat requests if you have a lot of traffic. Chatbots are helping businesses who have this problem.
Chatbots are replacing a lot of front-line workers by talking to customers before they talk to a real person. They can figure out what a customer needs help with, and direct them to the right person. You won’t need a general support agent to do the job anymore.
Chatbots are also starting to be able to answer simple questions. Some customers may not even need to speak to a real person. As time goes on, their abilities are going to keep increasing.
3. Social Media Shopping
It’s hard to believe how quickly influencers started gaining power on the internet. Social media sites like Instagram have allowed regular people to gain fame like the kind reserved for the few. This is good news for businesses.
People trust the advice of the people they follow online. You can work directly with influencers to promote your products.
But that hasn’t always been easy. In the past, there hasn’t been a way to send social media traffic to your products easily. That isn’t a problem anymore.
Social media sites can now integrate shopping features straight into their activity feeds. You’ll be able to sell your products straight on social apps.
4. Retargeting
In the past, you could only target people by their demographics. But analytics companies have come up with a few tricks for you to use.
Instead of spending your whole ad budget on people who may not want your products, you can spend your money on people who have already shown an interest. You do this with retargeting.
To do retargeting, you get a piece of retargeting code and install it on your website. It will add everyone who visits your site into a list.
When you want to start a new retargeting campaign, take this list and set it up on your ad platform. You’ll get an ad campaign that only the people who have visited your site will see.
Doing it this way will give you a cheaper campaign that has the potential to convert more people into customers.
5. Viral Marketing
It’s expensive to get noticed when you create boring content. You need to continue to spend ad money if you want people to see it. It’s easier if you create content that people will enjoy.
Viral marketing is the process of creating content online in the hopes that people share it on social media. You use current trends to get what you post noticed.
If you manage to create something people like, it will start to spread on all the social networks. When this happens, you’ll get more eyeballs on your business for a short amount of time.
6. Podcasts
With the rise of online video, many people think that consumers only watch short-form content now. With how popular podcasts are, that isn’t true.
It’s been hard to advertise on podcasts in the past. There weren’t many tracking options that allowed you to figure out how effective your ads were. That’s changed in recent years.
You can use coupon codes to promote your products to these audiences. These codes let you track how many people come from a specific show. You’ll be able to advertise on several shows at once and know how effective each one is for increasing your business.
7. Geofencing
It seems like everyone has a smartphone these days. Why shouldn’t you make the most of it?
Geofencing is a technology that allows you to get even more targeted with your advertising. The typical way you select your advertisement audience is to create an ad group based on consumer demographics and a general location. With geofencing, you can target areas much more accurately.
Now you can advertise to consumers who are currently in your area. It’s hard to know if your advertisements will reach someone that is in a buying mood. It’s much more likely for someone to turn into a customer if they are already out shopping.
You can also use geofencing to target people who have visited your physical location. It is similar to the way retargeting works. Everyone who responded to your advertisement and went to your store will be put into a list for you to target at a later date.
Make sure to learn more about geofencing if you run a local business.
Don’t Ignore These Types of Strategies in Marketing
You need every advantage you can when advertising your business online. Make sure to learn all the types of strategies there are for marketing today. The more options you have, the more chances you have to get your business in front of new customers.
If you are having trouble getting your website to convert, our blog can help. Head back to learn our latest tips on making sales online.
