See around you. How many people do you see using a phone, tablet, or laptop? All of us make sure to wear, eat, and use depending on the latest trends. Similarly, people prefer to read online than in newspapers or magazines because that is what modern-day technology demands. By sticking to modern technology, customers want everything at their fingertips.
Why do you need a website?
Many people ask me if they need a website for their brand. My answer is: YES, only if the website is professionally built. Nothing is perfect. There is always is a possibility to do better. Even if you think your business is successful and you don’t need to expand it more, you are wrong. You see social media apps updating every second day. They are already successful then why do they need to upgrade it to a better version? The answer is that there is always room to do more, to do better.
Also, you may think that you don’t have enough time, or as someone who recently started a business, you don’t have enough revenue or skills to build a website. Note this down: there is always a solution to every problem. Building a website or hiring a website consultant will be worth it. It will be worth all problems!
This is why you definitely need a website for your brand:
1. Websites will give you a professional look
Ask yourself: which brand will you trust more; a brand with only a dead social media page with a few followers or a brand with a well-built and appealing website that has numerous features including ordering for a product online. It is obvious, one with a website.
Now, imagine you have opened a small-scale clothing business in your home-town. There are hundreds of competitors in your city. People can’t trust them all. They need a quality guarantee which can be given by building a website.
In short, a website builds trust and there is no doubt about it. This is why you need to hire a website development consultant for your new business now!
2. Attract customers online
You might have heard the word SEO. The game of SEO is what drives customers to you. Google won’t see how big or small your business is but will see how relevant a customer’s searches are to the content on your website.
Make sure you research and insert the keywords with the most volume so you rank on top of google searches. This way your website can attract customers online.
Even if your products and services are really good, you need to do marketing.
3. Modern technology is the new norm.
How many of you have switched from newspapers to online news articles in the past years? Where newspaper editors gather news all day to publish it in the paper the next day, online articles give details faster (you get news the same day it happens). Also, reading online costs low and is accessible. Traditional marketing technique in comparison is difficult and time-consuming.
You don’t need to spend thousands on flyers, TV ads, or salesman because people are finding you online.
4. Present yourself
The best way to present your skills or product is through a website. Use high-quality images about products, pdf guides, the deals you offer, short video tutorials helping the new ones on your website, and locate your brand on google maps to attract people nearby.
Also, add your contact details and FAQs on your website to help people know your brand better and contact you regarding any query.
A website with all these user-friendly features will help customers stay hooked to your brand and in turn, increase your purchases.
5. Showcase customer reviews
A few days ago I had to buy a sweatshirt for myself. As I kept searching for a good quality sweatshirt, more and more pages popped up on my Facebook and soon I was surrounded by hundreds of pages selling sweatshirts and I had no idea where to buy from.
An idea popped up in my mind; why don’t I go through the reviews. I started reading reviews from Facebook pages and BOOM, you won’t believe me but many of them were selling low-quality sweatshirts at low prices to boost up their purchases.
You can use the same game for the betterment of your website. Showcase your reviews and attract customers. This is the best you can do for your brand.
6. Online world competition is intense
What if I tell you all your competitors have a website? Yes, and your customers will observe all the above factors and choose your competitors.
Why stay behind? Step ahead, show your talent, and make sure your customers buy from you.
Features of a good website
A good website will always speak and tell your customers why you are different and better than your competitors. Here are the features you must include on your website:
1. Well-designed
Did you know that 83% of people will appreciate the fact that a website looks attractive and updated?
The fact above emphasizes the importance of a visually appealing website. Add quality photographs and use good color contrast to make sure that your website’s look leaves your customers in awe. A professional website development consultant is what you need.
2. Fast, functional, and easy-to-use
A study by Google shows that 53% of mobile users leave a website if it takes more than 3 seconds to load.
This explains how the loading speed of your website matters. You need to make sure your website is fast and has clear directions for customers. Also, the website should have fewer popups, user-friendly interface so that customer sticks to your website.
3. Mobile phone compatibility
The growth and use of mobile phones and tablets aren’t going anywhere soon so we need to live with it. People prefer the use of mobile phones because they are more accessible. Websites that load on mobile, as well as PCs, are successful.
4. Fresh content
Content is the king
Fresh content is really important for SEO ranking. Keeping your website up-to-date. Fresh content refers to new and latest pages you add to your websites and helps you target customers with more keywords.
5. Secure and reliable
A website should be secure because your customers are trusting you with their personal information; their contact, and their money. Also, there should be a registration feature for the client so you keep them updated with new products.
Make your website stand out.
Making a website that includes all these factors is as difficult as it sounds. Although making websites is easier than ever before but you still need to be professional enough.
Don’t worry, we have got your back. Logozila’s service is all you need. Logozila has bought you deals ranging from $200 to $3694 so you can choose a website package based on your budget.
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