9 Benefits of Having An Automotive Dealership Website with A Car Configurator


Building a website for your dealership is a great way to improve customer satisfaction and boost sales. In addition to providing information about your dealership, inventory, and services, you can also add a car or auto configurator to your website. This tool allows customers to view and customize their dream car online, even before they make a purchase.

Here are ten benefits of having an automotive dealership website with a car configurator:

1. Increased Sales

People are three times more likely to buy a car if they are allowed to visually configure it first. A configurator increases sales by allowing visitors to build the exact car they want with all their desired features and options before heading to the showroom. This makes it easier for them to find the perfect car, reducing return visits.

Moreover, once customers see how their car will look with all the features and colors that they want, they are more likely to purchase it.

2. Improved Customer Satisfaction

An auto configurator can help improve customer satisfaction by enabling customers to personalize their cars. They can select the color, features, and accessories they want, making it easy to find the perfect car.

3. Increased Productivity

A car configurator can help increase productivity by allowing customers to design their cars online. It eliminates the need for customers to go to a dealership and wait for a salesperson to assist them.

For example, a customer may have difficulty explaining to a salesperson precisely what their dream car looks like. Conversely, with a configurator, customers can easily drag and drop different features to build their dream car all on their own.

4. Fewer Phone Calls

An auto configurator can help reduce the number and duration of phone calls by allowing customers to design their cars online. Customers who have called a dealership to ask about different features can now do so online. It saves time and money because a salesperson doesn’t have to explain every single option to them over the phone.

5. Better Understanding of Customers

An auto configurator can help you better understand your customers by allowing them to design their car from scratch. This way, you will know exactly what they want and need when it comes time for them to make a purchase or trade-in their current vehicle for another one at your dealership.

6. Easier Product Research

The tool can help customers find more about different products before they buy. Customers can compare different models, colors, and features before they purchase.

It also allows the buyers to see all of the customizable options available for each model, year, and vehicle type in one place.

7. Increased Engagement

A car configurator can help increase engagement on your website by allowing customers to design their cars online. When customers are actively engaged, they are likely to return to your website and make a purchase.

This will increase the number and frequency of website visitors, thus boosting your search engine rankings as well, which, in turn, will make your website more visible to people looking for cars in your city or area.

8. Increased Customer Loyalty

When customers can decide about their vehicle, they feel like part of the brand and are more likely to return to your website for their next purchase. In fact, a customer is 88 percent more likely to recommend a vehicle they created on a configurator to their friends.

Moreover, such a tool will show customers that the company values their opinions, giving them a sense that their business matters to you, thus improving customer satisfaction and loyalty.

9. The Tool is Mobile Friendly

A car configurator can help you become mobile-friendly by allowing customers to design their cars online. Most configurators enable customers to design their car anywhere, at any time, so long as they have access to the internet.

It will increase customer satisfaction because customers won’t have to wait to visit your website on a computer; they can design their dream vehicle wherever it is most convenient for them.

Why Opt for a Dealership Sales and Customer Experience Platform?

With an auto configurator, you can boost your sales and improve your customer service by allowing customers to design their vehicles from the ground up.

In today’s world of technology, it is easier than ever for customers to buy a car online without even stepping foot in a dealership.

However, these same benefits also apply to your business – a configurator on a platform solution will allow you also to sell your cars online. Combine this with a CRM solution and automotive marketing, and you have a fully integrated, comprehensive sales platform that contracts the best of both worlds.

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